16/07/2014
• Doug Fleener
The right and wrong ways to engage a customer can determine if a sale will happen before it even begins. Doug Fleener presents three steps sure to help jewellery salespeople go to the next level.
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16/07/2014
• Barbara Crowhurst
It is possible for jewellers to employ amazing retail staff, so resist the temptation to employ unmotivated “casuals”. Barbara Crowhurst lists five simple acts that will drive up employee engagement and sales.
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16/07/2014
• Richard Ruff
Consumer habits might have dramatically changed over the past five years, but Richard Ruff says that most businesses have not adapted their selling techniques to cater for the new consumer.
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25/06/2014
• David Brown
The decision to sell a business requires care and consideration. David Brown says only by considering the effects of business practices upon financials well in advance can owners assure a maximised sale price.
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25/06/2014
• Barry Urquhart
Traditional customer service has given way to the pursuit of an overall customer experience. The winners of customer loyalty will be businesses that provide the ambiance its customers seek. Barry Urquhart reports.
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