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Search Results - Emily Mobbs • Former Editor, Management

your search of 'Emily Mobbs • Former Editor, Management' has 7 results.

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Long-tail keywords generate less traffic but still result in a greater number of qualified leads.

Logged On
Be found online for the right reasons

Have you heard of long-tail keywords? Emily Mobbs explores why they will improve the quality of your online search results in order to attract the right customer for the right reasons. Read more »

Management
APPS for jewellers

Are you aware of the host of tablet and smartphone apps created to benefit your jewellery business? Emily Mobbs explores the latest apps helping to transform the industry. Subscription required. Read more »
Ideally, jewellers should be creating their own quality content for digital channels

Management
New rules of (online) engagement

While jewellers may have mastered how to successfully engage with customers offline, the digital sphere is a whole other ball game. Emily Mobbs says don’t get trapped into making a social media faux pas.     Read more »
The key to finding success lies in fan engagement, which will provide smaller businesses with greater visibility

Management
Time to face some Facebook facts

Facebook has undergone numerous updates and guideline amendments in 2013. Emily Mobbs finds many of these changes affect business pages and explains why it’s important for users to keep informed. Read more »
This checklist is designed to help evaluate whether online opportunities are being maximised.

Data Digest
Time for your digital health check-up

It’s easy to get caught up in the implementation of a business’ online marketing without keeping track of its progress. Emily Mobbs says stop, and take a digital health check using the following steps. Read more »
While providing engaging content will help to increase interest in a business, don’t forget about generating potential sales leads

Management
Win customers with your business blog

Text, images, links to third-party content and reader interaction – Emily Mobbs discovers blogs offer the whole package. Don’t lose out on potential sales by not having a blogging strategy or, for that matter, a blog at all. Read more »

Management
Social media leads the way

Social media is becoming a powerful business tool and, as Emily Mobbs discovers, generating sales leads from it may be easier than you think. Read more »

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