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Search Results - Emily Mobbs • Former Editor, Tips on Selling

your search of 'Emily Mobbs • Former Editor, Tips on Selling' has 8 results.

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Pearls
Stringing together pearl sales

As the market for pearls expands, the challenge for retailers is knowing how best to capitalise on potential sales. Emily Mobbs seeks advice on pearl retailing. Subscription required. Read more »
Uberkate

Tips on Selling
Femme Seduction

The buying power of women has never been stronger but exactly what do women want? Emily Mobbs uncovers the sales and marketing secrets that lure female customers. Subscription required. Read more »

Tips on Selling
‘Tis the season to be digital

The festive season is fast approaching, which means it is time to plan your online Christmas marketing strategy, if you haven’t already. Emily Mobbs has collated some great ideas to get the baubles rolling. Read more »

Feature Stories
Tap into your feminine side

Retailers who ignore female buying patterns do so at their own peril. The fairer sex is estimated to make 80 per cent of all purchasing decisions, as Emily Mobbs discovers. Subscription required. Read more »
This checklist is designed to help evaluate whether online opportunities are being maximised.

Data Digest
Time for your digital health check-up

It’s easy to get caught up in the implementation of a business’ online marketing without keeping track of its progress. Emily Mobbs says stop, and take a digital health check using the following steps. Read more »
While providing engaging content will help to increase interest in a business, don’t forget about generating potential sales leads

Management
Win customers with your business blog

Text, images, links to third-party content and reader interaction – Emily Mobbs discovers blogs offer the whole package. Don’t lose out on potential sales by not having a blogging strategy or, for that matter, a blog at all. Read more »
Instagram is more about sharing a business’s personality through “personal” or “behind-the-scenes” images.

Tips on Selling
Instagram can turn happy snaps into sales

Instagram is proving a useful online photo-sharing tool for jewellery businesses looking to create customer interest. Emily Mobbs looks at the benefits of getting behind – and in front – of the lens.  Read more »
Keeping emails short and simple is a better strategy than providing lengthy information with many links.

Tips on Selling
Marketers should make love not spam

Email campaigns are a cost-effective way to reach a large number of customers. But, as Emily Mobbs discovers, specific rules should be obeyed in order to make online friends not enemies. Read more »

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