The best way to convert prospects into customers is to empathise with their needs and then show how products can solve those needs. AmyK Hutchens says the best way to do that is by using relatable stories. Read more »

To sell a product, especially jewellery, AmyK Hutchens says it’s not necessary to sell every feature and benefit, but to sell the “vibe” and to show customers that it solves their needs. Read more »