Strong leaders know they need a supportive, capable team around them if they are going to hit all of their goals. Selecting that team is a skill in itself. AMYK HUTCHENS reports. Read more »

Our drive to want more of everything, from social media to material goods, can distract us from our drive for meaning. AMYK HUTCHENS explains why sometimes more is less and less is more. Read more »

Is it possible to be addicted to worry? Stress can affect creativity and productivity not only for the recipient but for other staff members also. AMYK HUTCHENS presents four tips for reducing anxiety. Read more »

What drives innovation and why is it crucial to the survival of businesses? AMYK HUTCHENS discusses practices to transform the most stilted workplaces into hubs of innovative ideas and activity. Read more »

The best way to convert prospects into customers is to empathise with their needs and then show how products can solve those needs. AmyK Hutchens says the best way to do that is by using relatable stories. Read more »

To sell a product, especially jewellery, AmyK Hutchens says it’s not necessary to sell every feature and benefit, but to sell the “vibe” and to show customers that it solves their needs. Read more »