11/02/2019
• David Brown
How does your percentage of diamond sales compare to what it once was? Jewellers should focus on their primary points of difference, according to DAVID BROWN.
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05/05/2017
• Bob Phibbs
Up-selling is about challenging customer preconceptions and getting them to see the value behind every product you sell. BOB PHIBBS reveals how retailers can achieve this with some simple selling techniques.
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27/03/2014
• Amyk Hutchens
To sell a product, especially jewellery, AmyK Hutchens says it’s not necessary to sell every feature and benefit, but to sell the “vibe” and to show customers that it solves their needs.
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02/12/2013
• Shane Decker
Shane Decker travels the world extensively training jewellery salespeople to close more sales. Here are just a few of his tips.
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23/08/2013
• Emily Mobbs • Former Editor
Retailers who ignore female buying patterns do so at their own peril. The fairer sex is estimated to make 80 per cent of all purchasing decisions, as Emily Mobbs discovers.
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02/03/2012
• Simon Dell
Want to know how to effectively market your jewellery business and engage your customers? Get to know your customers with the right data – you’ll be surprised with your sale results.
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17/08/2009
• Rick Segal
The best promotions are the ones that grab attention, and sometimes it's right to be a little bit sexy and a little bit shocking. RICK SEGEL reports.
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