Sales in June improved by 1.3 per cent on a year-on-year comparison, following a 3.9 per cent increase in May. The analysis was published by Retail Edge Consultants.
Unit sales in June decreased by 7 per cent on a year-on-year comparison and 14 per cent from two years ago, following recent trends around focused, meaningful purchases.
The average retail sale (inventory only) increased by 12 per cent to $282. General manager Leon van Megen suggested that the market may be finding equilibrium.
“The slight uplift could suggest the market is finding a new balance. Consumer confidence is returning, with shoppers showing a more deliberate, quality-first mindset,” he explained.
“Based on the data, consumers are purchasing less frequently and focusing on meaningful purchases rather than volume.”
He added: “Rising average sale values continue to support overall revenue, with value-led buying patterns prevailing amid softened traffic.”
Regarding specific categories, diamond jewellery sales decreased by 4.8 per cent on a one-year comparison. The report suggested that consumers may be delaying the purchase of high-value items or shifting their focus to smaller luxuries.
Sales of colour gemstone jewellery decreased by 4.1 per cent compared with the previous year, while precious metal jewellery without a diamond or gemstone declined by 4 per cent.
Silver and alternative metals jewellery increased by 0.6 per cent compared with 2024.
Van Megan said, “After a period of recalibration, this segment may be finding new ground. Its affordability and design flexibility make it attractive for younger and value-driven buyers.”
A decrease was noted in laybys and services, such as repairs, between new orders and pickups and cancellations, while special orders improved.
2025 Jewellery Retail Sales June Results
Charts published with permission courtesy of Retail Edge
The charts below are based on data collected via Retail Edge POS software
at more than 400 independent Australian jewellery stores.
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