The company in question is Bee, the manufacturer of a bracelet that transcribes all conversations within earshot. Artificial Intelligence (AI) is then used to create a searchable history, offering up key events and to-do lists.
CEO Maria de Lourdes Zollo announced on social media that the company is joining Amazon. In a report published in The Wall Street Journal, an Amazon spokesperson said that while the deal has been signed, the agreement is not finalised.
“We have long had listening devices in our pockets and our homes. For many, Amazon’s Echo speaker was the first. Amazon has reminded us, for years, that its voice-activated speakers only start listening once they hear the ‘wake word.’ Even if you didn’t necessarily utter it,” writes Nicole Nguyen.
“Now, Amazon is interested in a wearable device that’s always listening — no wake word needed. Why might that be? Because generative AI thrives when parsing loads of data, and the more context it gathers on the doings of your life, the more helpful it can be. Plus, that data, when collected from enough people, can help train the very AI models themselves.”
Swatch recently announced the launch of a new AI-driven personalisation platform, while LVMH confirmed in a report that AI is increasingly being used at various levels within the company.
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