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Pandora, the world’s largest jewellery brand, is the latest luxury goods company to experience a cyberattack. | Source: Brandora
Pandora, the world’s largest jewellery brand, is the latest luxury goods company to experience a cyberattack. | Source: Brandora

Open season: Pandora the latest victim of hacking attack

Pandora, the world’s largest jewellery brand, is the latest luxury goods company to experience a cyberattack.

In an email, Pandora confirmed that a ‘personal data breach’ had occurred and that customer information had been accessed through a third-party platform.

As reported by Forbes, the personal data included customer names and email addresses; however, no passwords, credit card details or similar confidential data were involved in this incident.

”Protecting our customers’ privacy is of the utmost importance to us. While incidents like these have unfortunately become increasingly common across industries, particularly among global companies, we take this matter very seriously,” a Pandora spokesperson told the publication.

“We are working closely with our supplier to investigate the incident thoroughly and to implement all necessary measures to ensure this does not happen again. Based on the current stage of investigation, we are confident that the attack has been contained.”

Katherine Mansted, Cybersecurity expert
Katherine Mansted, Cybersecurity expert
"It’s open cyber season on luxury retail brands globally."
Katherine Mansted, cybersecurity expert

The email encouraged customers to remain vigilant regarding unusual emails and online activities and to be cautious of phishing attempts.

In recent months, Louis Vuitton Moët Hennessy (LVMH) confirmed that unauthorised third parties had breached the company’s systems twice and obtained customer information in Hong Kong and South Korea.

At the time, cybersecurity expert Katherine Mansted told The Sydney Morning Herald the data collected by luxury brands could be lucrative in the wrong hands.

“It’s open cyber season on luxury retail brands globally,” Mansted said.

“The retail sector is in a sweet spot for cybercriminals. The sector hasn’t faced the same regulatory pressure to uplift cyber maturity as banks, telcos and other critical providers.

“But at the same time, it holds huge consumer datasets. These datasets are highly valuable – whether transacted by powerful data brokers, or unlawfully on the dark web by criminals.”

In June, cybercriminals hacked luxury jewellery brand Cartier and stole customer data.

More reading
Storm clouds swirl above LVMH amid luxury slowdown
Hackers strike Louis Vuitton for a second time
Louis Vuitton confirms customer data stolen in cyber attack
Cartier hacked by cybercriminals in website breach
Pandora fights back against counterfeit jewellery manufacturers
Winners and losers: Pandora boss details roadmap to sales success
The Next Chapter: Pandora revamps retail strategy in Australia

 











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