Uncertainty in commodity markets has placed additional pressure on the jewellery industry’s cost models, as silver and gold prices have surged over the past year. A statement from Pandora clarified that the introduction of platinum-plated products could decrease its reliance on silver.
Pandora has used recycled silver and gold in its jewellery since 2024. CEO Berta de Pablos-Barbier said the shift to platinum-plating reflects the state of the market.
“With this innovation, we can navigate the new realities of raw-material costs while offering consumers precious metal jewellery that is exceptionally well-suited for everyday wear,” she said.
“The platinum-plated pieces deliver refined aesthetics, combining modern elegance with lasting beauty. This strengthens the resilience of our business, while allowing us to present new, finely hand-finished jewellery to the Pandora community.”
The company will launch a range of platinum-plated bracelets at 30 stores across northern Europe in the first half of this year. The products will also be available online.
Insights from the initial launch will be used to refine strategy in the second half of the year, which will include additional platinum-plated bracelets and a selection of charms.
Pandora recently reported a 6 per cent increase in revenue over the past financial year.
More reading
Tech boost for Pandora during holiday sales
Pandora’s Lacik announces departure, new CEO named
Open season: Pandora the latest victim of hacking attack
Pandora fights back against counterfeit jewellery manufacturers
The Next Chapter: Pandora revamps retail strategy in Australia
Winners and losers: Pandora boss details roadmap to sales success