The latest report from Retail Edge Consultants documented a 10 per cent increase in sales during September on a year-on-year comparison and a 2.3 per cent improvement on a two-year comparison.
Unit sales improved by 2.1 per cent on a year-on-year comparison, while average retail sale (inventory only) reached $314, an increase of 11 per cent by the same metric. General Manager Leon van Megen said this report highlights the significant value consumers place on quality when making purchasing decisions.
“This underlines the continuing trend of fewer items being purchased overall, with spending concentrated in higher-value pieces,” van Megen said.
“The sustained increase in transaction value is balancing out reduced unit volumes, reinforcing the quality-first purchasing trend.”
In terms of specific categories, diamond jewellery sales modestly declined by 1.6 per cent in September, while colour gemstone jewellery improved by 22 per cent on a year-on-year comparison.
Sales of jewellery without a diamond or colour gemstone improved by 16 per cent, while silver and alternative metals jewellery spiked by 25 per cent compared with September 2024.
“This remains a strong performer at value-driven price points, supported by affordability and everyday wearability,” van Megen explained.
“This segment continues to capture price-sensitive demand, proving resilient against shifts in discretionary spending while expanding its relevance through variety and accessibility.”
The report noted a decline in laybys, new incoming services, such as repairs, and special orders.
The 10 per cent increase in jewellery sales documented in September follows positive performance in August (4 per cent), July (7 per cent), June (1.3 per cent), and May (3.9 per cent).
2025 Jewellery Retail Sales September Results
Charts published with permission courtesy of Retail Edge
The charts below are based on data collected via Retail Edge POS software
at more than 400 independent Australian jewellery stores.
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