The latest report from Retail Edge Consultants recorded a 25 per cent increase in jewellery sales in October compared with the previous year. Sales improved by 23 per cent on a two-year comparison. The data is sourced from more than 400 independent jewellery stores in Australia and New Zealand.
Unit sales improved by 2.9 per cent on a year-on-year comparison, while the average retail sale (inventory only) reached $338, a 24 per cent increase from October 2024. Retail Edge Consultants general manager Leon van Megen said the data revealed a renewed intensity of consumer engagement, highlighted by sustained higher spending levels.
“This reflects a strong rebound in trading activity, with broad-based category growth and higher-value transactions driving performance across the board,” he said.
“This continued rise in transaction value points to a clear shift toward quality purchases, reinforcing confidence in premium and mid-market price points.”
In terms of specific categories, diamond jewellery sales improved by 25 per cent on a year-on-year comparison, while colour gemstone jewellery sales improved by a staggering 91 per cent by the same metric.
Silver and alternative metal jewellery sales improved by 26 per cent compared with October 2024, while jewellery without a diamond or colour gemstone spiked by 82 per cent.
“This marks a solid recovery for the diamond segment, signalling improving demand for higher-end categories as consumer confidence strengthens,” van Megen explained.
“Momentum remains strong [for colour gemstone jewellery], driven by demand for distinctive designs and personalised jewellery pieces that continue to resonate with buyers.”
The report noted a significant improvement in new laybys compared with pickups and cancellations. A similar trend in new special orders was also recorded, while new incoming services, such as repairs, declined.
The 25 per cent increase in jewellery sales recorded in October marks six consecutive months of improved performance at independent jewellery retailers. Sales improved in September (10 per cent), August (4 per cent), July (7 per cent), June (1.3 per cent), and May (3.9 per cent).
2025 Jewellery Retail Sales October Results
Charts published with permission courtesy of Retail Edge
The charts below are based on data collected via Retail Edge POS software
at more than 400 independent Australian jewellery stores.
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