The company reported a six per cent increase in sales in 2025, with revenue reaching nearly $USD2.27 ($AUD3.27 billion). Improvement was strongest in the US market, rising by 10 per cent.
Earlier this week, Swarovski launched its second collection with global ambassador Ariana Grande, a 29-piece garden-inspired line featuring flowers and dragonflies.
The launch follows the partnership’s January 2025 debut, which came after Grande’s appointment as an ambassador in July 2024.
Creative director Giovanna Engelbert stated that the new collection moves away from last year’s classic style toward a more dreamy, magical aesthetic.
“The fantasy-garden imagery and the inspiration of the Aurora Borealis, with its shifting light and iridescent colours, are translated into the jewellery through crystal play, delicate pearls, and refined craftsmanship,” she said.
CEO Alexis Nasard stated that Swarovski has reached new heights of brand desirability, cementing the company's status as a cultural icon in the pop luxury space.
“Our consistent progress continued in 2025 despite a challenging environment,” he said.
“We delivered broad-based, top-line growth, strengthened profitability and now also cash generation, and reached new heights of brand desirability.”
The statement also noted that 2026 will be challenging due to the latest conflict in the Middle East and weakened consumer sentiment.
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