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Core Jewels' new collection incorporates diamonds and near-field communication technology
Core Jewels' new collection incorporates diamonds and near-field communication technology
 









Diamonds and technology: a girl’s best friend?

A diamond jewellery business has become one of the latest contenders in the wearable technology arena, suggesting that this sector is no longer only the domain of big-name electronic companies.
 

Tokyo-based Core Jewels recently launched the One collection, a range of men’s and women’s diamond rings and pendants incorporating near-field communication technology.

The pendants and rings in the One collection can unlock private digital content
The pendants and rings in the One collection can unlock private digital content

According to the business’ website, the collection was the world’s first diamond jewellery range to feature this wireless, short-range technology that allows for the sharing and transferring of data as well as the unlocking of a range of private content virtually stored in Cloud computing.

A video released by Core Jewels demonstrated how those wearing the jewellery could access photos and video footage that was saved on computers and phones simply by holding the piece close to the relevant device.

It was also reported that the items – which are said to currently be compatible with Android devices and retail for up to ¥270,000 (AU$2,836) – might be used to make payments or unlock smartphones in the future.

While wearable technology has grown in popularity over the past few years, many have questioned whether traditional jewellery retailers would be able to gain a foothold in the market.

Technology giants including Samsung, Google and, most recently, Apple have undoubtedly led the charge in this area with products – namely smartwatches – either being sold through company-owned stores or retailers specialising in electronics.

What’s more, industry experts have often commented on how smartwatch models and other wearable devices such as fitness-tracking bands have lacked design appeal – an element that is critical when selling jewellery.

The release of the One collection, however, indicates that perhaps there is potential for jewellers to find success in this category. Or, at the very least, that jewellery businesses are beginning to experiment with wearable technologies.

Jewellery designer Masanori Yamazaki founded Core Jewels in 2003. The business offers a range of men’s and women’s jewellery, which is sold through a physical store in Tokyo as well as an online store.


Watch the video

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Consumer interest grows for smartwatches, smart jewellery
Out with the smartwatch, in with the smartring















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Tuesday, 23 April, 2019 01:54pm
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