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The new Pandora store design features upgraded fixtures and a more spacious layout
The new Pandora store design features upgraded fixtures and a more spacious layout

Pandora introduces new-look jewellery stores

After announcing recent changes to its distribution strategy, Pandora Australia has now revealed it will roll out a new design for its brand-only stores in order to improve customer experience.

The Pandora stores located in Wetherill Park and Lismore in NSW have been the first two outlets to be upgraded with new jewellery fixtures and a more spacious layout. The new-look stores were designed with the intention of increasing personal interaction between sales staff and customer.

David Allen, Pandora Australia president
David Allen, Pandora Australia president

Pandora Australia president David Allen told Jeweller that the modifications were part of an international concept that the Danish company had been working on over an extended period of time.

“Brand representation is key, and it is important to continue to evolve our in-store experience to reflect this,” he said. “The new store design is an evolution of the existing Pandora concept, enhancing what is already an amazing store design.”

Allen confirmed that all Australian and New Zealand company-owned stores would be converted to the “new evolution concept” design going forward, however, at the time, he was unable to comment on the expected timing of the roll-out.

The new store design has already been implemented overseas including four locations in the US: Bridgewater, New Jersey; Buffalo, New York; Pittsburgh, Pennsylvania; and Nashua, New Hampshire.

News of the store refurbishments followed the announcement that Pandora Australia was ending its business relationship with the three jewellery buying groups, Nationwide Jewellers, Showcase Jewellers and Leading Edge Jewellers. At the time, Allen explained that the new retail distribution strategy would introduce standardised trading terms across all retail stockists.

More reading
Buying groups hit back over Pandora
Pandora jewellery drops buying groups











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Thursday, 12 December, 2019 09:28pm
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