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Baume & Mercier watches are now distributed by DGA.
Baume & Mercier watches are now distributed by DGA.

Duraflex lands Baume & Mercier

Swiss watch brand Baume & Mercier is now exclusively distributed by Duraflex Group Australia. The partnership came into effect on 1 June.

Phil Edwards, managing director Duraflex Group Australia (DGA), said: “The addition of the Baume & Mercier brand is another important development for the planned growth of our business. The expansion into luxury watches adds a new tier to our portfolio and we are excited to be working with a brand of such high calibre.”

Baume & Mercier was founded in the Jura region of Switzerland in 1830, and is known for refined design and affordable luxury.

DGA also distributes Swiss brands Luminox and Mondaine, as well as TW Steel, Jag, Limit, Police and the Thomas Sabo watch range.

“We are excited to partner with Duraflex Group,” Romain Lambert, managing director Baume & Mercier South-East Asia and Oceania, said. “It is clear that there is an untapped opportunity to develop a stronger retail network in order to service current and potential Baume & Mercier customers.”

He added, “With our exceptional heritage, the quality of our timepieces and our price positioning, Baume & Mercier is the perfect choice for people wanting to enter the world of luxury Swiss horology.”


Read more:
Luminox finds a new home at DGA
Duraflex to distribute Mondaine watches


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Saturday, 07 December, 2019 05:12pm
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