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Search Results - Sue Barrett , Feature Stories

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Feature Stories
How to deal with cheap and frugal customers

Do you know the difference between a ‘cheap’ customer and a ‘frugal’ customer? SUE BARRETT says jewellers can avoid price wars simply by recognising the distinction. Subscription required. Read more »

Feature Stories
Customers want critical thinking

The role of the salesperson has dramatically changed. Where it was once about reciting product features and benefits, Sue Barrett says the most successful salespeople today are the ones who can think critically.

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