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Search Results - Sue Barrett , Management

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Each member of staff is united around a common purpose, with a clear and easy to understand business strategy

Cultivating a positive and productive sales team

Many businesses still abide by sales principles of yesteryear, with aggressive employee chasing sales under immense internal stress. SUE BARRETT explores the benefits of a more empathetic sales culture. Read more »
A positive experience should be a business-wide mandate

Forget the price and make buying positive

Forget price. Creating a positive buying experience is the best way to not only keep customers
coming back for more but also attract new business. SUE BARRETT reports. Subscription required. Read more »

Planting the right seeds: how to sell more in uncertain times

The perfect time to improve any business is when competitors are worried about the sky falling. SUE BARRETT says retailers can get the jump on doomsayers with analysis, preparation and training. Read more »

Feature Stories
Customers want critical thinking

The role of the salesperson has dramatically changed. Where it was once about reciting product features and benefits, Sue Barrett says the most successful salespeople today are the ones who can think critically.

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Build a relationship, then pitch product

First, people buy the salesperson

Here’s a simple reality: customers buy the salesperson first or they don’t buy at all. Sue Barrett explains how your sales team can develop trust for a genuine connection. Subscription required. Read more »

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