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Search Results - Sue Barrett

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Business
Busting the myths that hold us back

In a world facing societal and systemic change, everyone should reorient their thinking towards the pursuit of the common good. SUE BARRETT presents a philosophical approach to business management. Read more »
Meeting a new person is just like a sale

Tips on Selling
Sales tips you can apply to everyday life

The key skills and insights of the salesperson aren’t just limited to the shop  oor; they can also help you navigate tricky social situations and uncertain interactions outside of work, writes SUE BARRETT. Read more »
Just like the Caddyshack character who wanted to catch a gopher, retailers need to think like buyers

Tips on Selling
Think like buyers for better sales outcomes

To sell to buyers, shouldn’t salespeople think like buyers? SUE BARRETT explains why the sales process works better from the buyer’s perspective, and four simple steps to break it all down. Read more »
A positive experience should be a business-wide mandate

Management
Forget the price and make buying positive

Forget price. Creating a positive buying experience is the best way to not only keep customers
coming back for more but also attract new business. SUE BARRETT reports. Subscription required. Read more »
Image courtesy: <a href="http://bit.ly/2afNf3A" target="_blank">Flickr/Devin Smith</a>

Feature Stories
How to deal with cheap and frugal customers

Do you know the difference between a ‘cheap’ customer and a ‘frugal’ customer? SUE BARRETT says jewellers can avoid price wars simply by recognising the distinction. Subscription required. Read more »

Management
Planting the right seeds: how to sell more in uncertain times

The perfect time to improve any business is when competitors are worried about the sky falling. SUE BARRETT says retailers can get the jump on doomsayers with analysis, preparation and training. Read more »

Feature Stories
Customers want critical thinking

The role of the salesperson has dramatically changed. Where it was once about reciting product features and benefits, Sue Barrett says the most successful salespeople today are the ones who can think critically.

Subscription required. Read more »
Build a relationship, then pitch product

Management
First, people buy the salesperson

Here’s a simple reality: customers buy the salesperson first or they don’t buy at all. Sue Barrett explains how your sales team can develop trust for a genuine connection. Subscription required. Read more »
Toxic work environments need a clean out to remove negativity

Tips on Selling
Time for a sales force detox

It’s way too easy to allow a dysfunctional sales team and a toxic culture to take hold at your workplace. Sue Barrett says to detox before your business suffers the consequences. Subscription required. Read more »
Salespeople not worried about their salary can sell more

Tips on Selling
Pay salespeople more so they can sell

If your salespeople are constantly worrying about how much will be in their next pay packet, how can they be focused on selling and making your business more profitable, asks Sue Barrett. Subscription required. Read more »
Find out what value means to customers by listening to them

Tips on Selling
Start talking value, not price

Retailers who attempt to discuss value when selling jewellery on price alone will soon realise that the only real benefit is a lower price. Sue Barrett reports. Subscription required. Read more »

Tips on Selling
Listen up and sell more

In a fast changing business environment bricks and mortar retailers have one enormous competitive advantage over their online counterparts, but most jewellers don’t realise it and even fewer use it. SUE BARRETT suggests you should keep the customers you have by employing basic human behavior. Why don't you listen?
 
Subscription required. Read more »

Tips on Selling
Retailers who stand still will go broke

Retailing is not what it used to be! Shopping has changed and so have your customers. SUE BARRETT says you might be losing out if you and your sales systems haven't changed to accommodate the new consumer. Subscription required. Read more »

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