04/11/2019
• David Brown
Retailers should have already started preparing for Christmas, the year’s busiest buying period. DAVID BROWN shares his essential steps to take before the holiday season begins to set your business up for success.
Read more »
|
11/02/2019
• David Brown
How does your percentage of diamond sales compare to what it once was? Jewellers should focus on their primary points of difference, according to DAVID BROWN.
Read more »
|
29/03/2018
• Francesca Nicasio
Traditional stores hold an advantage over online marketplaces that retailers must learn to leverage if they are to remain competitive. FRANCESCA NICASIO discusses how to attract and retain customers through amazing in-store experiences.
Read more »
View Album
2 Images
|
22/11/2017
• Colin Pocklington
The retail landscape has altered forever and dramatic changes are still expected. COLIN POCKLINGTON reports on how jewellers can best adapt to a changing market in order to survive and thrive.
Read more »
View Album
5 Images
|
23/10/2017
• David Brown
In a globally competitive marketplace, the ability to affordably generate extra sales is an ever-increasing challenge for most jewellers. DAVID BROWN discusses the importance of ‘clienteling’ as a sales strategy.
Read more »
|
29/04/2015
• Karyn Greenstreet
The decision to put prices on your website is a strategic one. KARYN GREENSTREET says on the one hand, it can leave retailers feeling vulnerable but, on the other hand, pricing can provide invaluable information to prospective customers.
Read more »
View Album
2 Images
|
25/03/2015
• David Brown
To differentiate themselves from costume and fashion jewellery stores, David Brown says jewellers should concentrate hard on their diamond departments.
Read more »
|
01/12/2014
• Bianca Mangion
Knowing what closing techniques to use – and when to use them – can be the difference between a sale and a fail. Bianca Mangion reports.
Read more »
View Album
2 Images
|
19/09/2014
• Hari Raghavan
Social selling helps businesses cut through the awkward formality of customer communications. Hari Raghavan reports on how to form consumer relationships well before anyone enters a physical store.
Read more »
|
29/05/2014
The bridal market continues to play a vital role for many – if not all – jewellery businesses. It’s also one of the most competitive, meaning retailers need to ensure they’re attracting consumers with points of difference and expert knowledge.
Read more »
View Album
8 Images
|
03/12/2013
• Emily Mobbs • Former Editor
The buying power of women has never been stronger but exactly what do women want? Emily Mobbs uncovers the sales and marketing secrets that lure female customers.
Read more »
View Album
5 Images
|
29/10/2013
• Emily Mobbs • Former Editor
The festive season is fast approaching, which means it is time to plan your online Christmas marketing strategy, if you haven’t already. Emily Mobbs has collated some great ideas to get the baubles rolling.
Read more »
View Album
2 Images
|
17/09/2013
• Lex McColl
PART 1: Studio photographer Lex McColl discusses how jewellers can take high-quality photos of product using only their smartphones and a few low-cost accessories.
Read more »
View Album
8 Images
|
01/08/2013
• Gretel Hunnerup
From the memorable to the downright silly, jewellery marketing has led the world in creativity. Gretel Hunnerup investigates the weirdest and most wonderful campaigns.
Read more »
View Album
4 Images
|
18/07/2013
• Nick Lord
The ubiquitous 4Cs of diamond marketing have today been expanded to number five, six or even more Cs. What are these new Cs, and can they affect your business? Nick Lord reports.
Read more »
View Album
9 Images
|