11/10/2022
• Shane O’Neill
The COVID situation has forced many businesses to rethink their online presence. SHANE O’NEILL offers some practical advice for improving your digital strategy.
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04/07/2022
• Heather Cooper
Most business owners understand that blogging has its benefits, but what are the options if you’re uncomfortable with your writing skills? HEATHER COOPER shares some practical advice for overcoming this hurdle.
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15/11/2021
• Garry Grant
GARRY GRANT identifies the most common reasons your business’ website is falling short of expectations on Google, despite your best efforts.
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31/05/2021
• Alex Fetanat
ALEX FETANAT explains the bene ts of structuring your e-commerce strategy using the funnel model – and how to improve it by using automation.
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27/01/2021
• Alex Fetanat
Adding a live chat function to your jewellery store’s website is one of the most effective ways to increase sales, retain customers, and identify ways to improve your business, writes ALEX FETANAT.
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10/11/2020
• Karyn Greenstreet
Social media can annoyingly sometimes feel like a one-way conversation. KARYN GREENSTREET discusses how to encourage commentary from customers in order to boost engagement and ultimately sales.
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09/04/2020
• David Brown
There are several simple strategies you can employ to improve your website and thereby improve online sales, writes DAVID BROWN.
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23/10/2017
• Alfred Lua
In a continuation of last month’s column, ALFRED LUA from social media management platform buffer discusses even more ways that businesses can learn from the errors of others.
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27/07/2017
• Alyssa Magid
To stand out online and grab the attention of consumers, retailers must deliver the right information in an attention-grabbing format, and promote this information properly. ALYSSA MAGID reports.
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23/06/2017
• Simon Dell
Using an email autoresponder is a crucial step in not only welcoming new subscribers but also converting those subscribers into customers. SIMON DELL reports on how to develop a winning email strategy.
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26/05/2017
• Upasna Kakroo
Generating content for social media can be time-consuming and difficult. Thankfully UPASNA KAKROO says there are many tools to help retailers improve the cut-through of social media activities with minimal effort.
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29/07/2016
• Karyn Greenstreet
Social media can annoyingly sometimes feel like a one-way conversation. KARYN GREENSTREET discusses how to encourage commentary from customers in order to boost engagement and ultimately sales.
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26/11/2015
The technology sphere sure is fast-paced and the strategies launched this year to increase consumer engagement were aplenty. In order to help retailers stay abreast of changes, Jeweller has compiled an overview of some of the best small business digital ideas, insights and developments to come out of 2015.
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27/05/2015
• Ezra Chasser • Contributor
Traditional retailers can learn much about creating better experiences online by leveraging those provided in their physical stores. EZRA CHASSER discusses the fine art of blending online and offline engagement.
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25/03/2015
• Todd Giannattasio
Having an e-commerce checklist will help jewellers ensure their online offerings are optimised to rank higher on Google and convert browsers into buyers. TODD GIANNATTASIO reports.
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