11/09/2023
• David Brown
The foundation of every successful jewellery store is a solid core. DAVID BROWN reveals how an understanding of the basic principles of sport can improve your store’s sales.
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04/11/2019
• David Brown
Retailers should have already started preparing for Christmas, the year’s busiest buying period. DAVID BROWN shares his essential steps to take before the holiday season begins to set your business up for success.
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09/07/2019
• Barry Urquhart
It’s not enough for a business to offer customer service – it should be customer-centric from the top down. BARRY URQUHART explores how corporate culture must evolve to put customer-service skills first.
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11/05/2019
• Chris Petersen
The internet of things can offer insights into what customers really care about. CHRIS PETERSEN reveals how retailers can leverage this emerging technology sector for a more effective selling strategy.
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11/02/2019
• David Brown
How does your percentage of diamond sales compare to what it once was? Jewellers should focus on their primary points of difference, according to DAVID BROWN.
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12/11/2018
• Jeweller Staff
How can regional retailers change how they do business to counter difficult times? How are jewellers tweaking their business operations to adapt.
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31/07/2018
• Dale Furtwengler
Too often, stores are paranoid about price without realising that a high pricing strategy brings benefits that outweigh discounting. DALE FURTWENGLER reports.
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04/07/2018
• Brian Jeffrey
Closing is the hardest part of any sale because it exposes salespeople to rejection; however BRIAN JEFFREY says fearing it is not the answer- expert sales staff can use it to their advantage.
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13/06/2018
• Elizabeth Boyd
Retailers should evaluate the effectiveness of branding strategies in their quest to deliver upon the customer experience promise. ELIZABETH BOYD reports.
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12/06/2018
• David Brown
A store’s repair department is an often overlooked contributor of revenue and generator of future sales. DAVID BROWN explains how retailers can take advantage.
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29/03/2018
• Francesca Nicasio
Traditional stores hold an advantage over online marketplaces that retailers must learn to leverage if they are to remain competitive. FRANCESCA NICASIO discusses how to attract and retain customers through amazing in-store experiences.
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08/02/2018
• David Brown
With Amazon finally ending speculation by launching in Australia at the end of last year, DAVID BROWN discusses what traditional retailers can do to compete against online vendors.
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08/02/2018
• Richard Shapiro
There are several trends impacting how retailers conduct business and keep up with consumer expectations. RICHARD SHAPIRO sheds light on the critical developments for 2018.
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22/11/2017
• Colin Pocklington
The retail landscape has altered forever and dramatic changes are still expected. COLIN POCKLINGTON reports on how jewellers can best adapt to a changing market in order to survive and thrive.
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20/10/2017
• Talia Paz • Staff Journalist
The countdown to Christmas has begun. As TALIA PAZ reports, there are plenty of festive-friendly retail strategies that can be implemented to ensure this year is one of the most successful, and merry, yet.
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