14/11/2023
What lessons did we learn from the pandemic? MALCOLM SCRYMGEOUR reviews the current climate for Australian jewellery retailers.
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05/10/2023
• David Brown
Are you ready to make the most of the busiest stretch? DAVID BROWN encourages you to be well-prepared for the holiday trading period.
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05/10/2023
• David Brock
When something goes wrong, our first move is usually to assign blame. DAVID BROCK urges you to reconsider how you view failure as it relates to your jewellery store.
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11/09/2023
• Denyse Drummond-Dunn
Fewer factors influence the success of a jewellery business as much as reputation. DENYSE DRUMMOND-DUNN discusses the secrets to successful word-of-mouth marketing.
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11/09/2023
• David Brown
The foundation of every successful jewellery store is a solid core. DAVID BROWN reveals how an understanding of the basic principles of sport can improve your store’s sales.
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11/09/2023
• Ryan Estis
Storytelling is so often crucial to a successful sale. RYAN ESTIS explores the importance of understanding a narrative in retailing.
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10/08/2023
• Dave Wakeman
How does the community around your business view your store? DAVE WAKEMAN highlights the importance of perception management.
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15/06/2023
• Dale Furtwengler
In the jewellery trade, it’s natural for business owners to want to get the most they can out an employee. DALE FURTWENGLER explains why that’s the wrong approach to leadership.
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15/05/2023
• Steven Van Belleghem
How much stock should we put into customer feedback? STEVEN VAN BELLEGHEM argues that the time has come to dig deeper into the feedback you receive from your customers.
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14/03/2023
• Tom Martin
It can be difficult to gain business insight from those closest to the industry. TOM MARTIN encourages you to search for a more objective observer.
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13/03/2023
• Heather Cooper
Every customer is unique however broad overlapping characteristics make marketing an easier process. HEATHER COOPER explores the defining traits of the four key demographics consuming jewellery in 2023.
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13/03/2023
• Rich Kizer and Georganne Bender
Jewellery retail has changed significantly in recent years. RICH KIZER and GEORGANNE BENDER return to explain how you can avoid falling behind the competition.
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03/03/2022
• Bridget Brown
Many people believe that social media is the best thing that’s happened to businesses, but that’s not entirely the case. Here’s why BRIDGET BROWN thinks otherwise.
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18/01/2022
• Josh Strutt
You made it through the holiday trading period and might be sighing from relief. But it’s not enough to hope for the best – start planning stock levels now for a successful 2022, writes JOSH STRUTT.
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