21/10/2016
• Sue Barrett
Forget price. Creating a positive buying experience is the best way to not only keep customers coming back for more but also attract new business. SUE BARRETT reports.
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21/10/2016
• Jeremy Miller
Businesses love to say “I do”. In fact, the entire customer engagement market is built on that one statement; however, JEREMY MILLER believes jewellers should actually be saying the opposite if they want to succeed.
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29/05/2014
• Doug Fleener
Starting a new employee can plunge a business into chaos for a few days if there is no plan in place, and yet all it really takes is a little bit of foresight. Doug Fleener reports.
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29/01/2013
• Greg Chapman
Are your sales staff paying their way? Unfortunately most salespeople are average or below, so what can you do to increase sales? GREG CHAPMAN has some easy answers.
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02/03/2012
• Coleby Nicholson
In a time that has challenged many other retail sectors, Australia’s three jewellery buying groups have continued to expand, despite the economic downturns and rapidly changing business models. Find out why.
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01/12/2011
When consumers aren’t spending in your store, jewellery retailers all too often resort to discounting, believing this is the only solution in tough times.
When times are tough, it’s always the same story: focus on good customer service, and creativity is the key to sales success.
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