21/10/2016
• Brian Jeffrey
In sales, there’s a time to talk and a time to listen. BRIAN JEFFREY says selling can improve when staff stop talking because when it comes to this industry, the gift of the gab isn’t so much a gift as it is a sin.
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21/10/2016
• Doug Fleener
When it comes to selling, there are certain behaviours that can stop sales before the process even begins. DOUG FLEENER discusses how staff can ensure they’re establishing the right in-store environment to promote purchasing.
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29/01/2013
• Greg Chapman
Are your sales staff paying their way? Unfortunately most salespeople are average or below, so what can you do to increase sales? GREG CHAPMAN has some easy answers.
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02/03/2012
• Simon Dell
Want to know how to effectively market your jewellery business and engage your customers? Get to know your customers with the right data – you’ll be surprised with your sale results.
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02/03/2012
• Trent Leyshan
Jewellers selling to someone who knows more about the product is like selling a carrot to a rabbit. TRENT LAYSHAM has some tips on the best ways to sell a rabbit a carrot, or even a carat?
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01/12/2011
When consumers aren’t spending in your store, jewellery retailers all too often resort to discounting, believing this is the only solution in tough times.
When times are tough, it’s always the same story: focus on good customer service, and creativity is the key to sales success.
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28/10/2011
• Leonard Zell
What does it take to sell expensive jewellery? Leonard Zell has three quick tips on how to improve your high-end jewellery sales.
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18/10/2011
• Janice Mack Talcott
Would you like to increase bridal jewellery sales? Before you can do that you should understand what men and women are looking for in a diamond ring . They see things differently and therefore shop differently.
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30/09/2010
To successfully set a budget, jewellers need to ask themselves what it is they really want out of their business. Retail consultant David Brown explains.
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