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The ‘Diamonds For All’ campaign will coincide with the release of the Pandora Nova, Pandora Era, and Pandora Infinite collections. | Source: Pandora
The ‘Diamonds For All’ campaign will coincide with the release of the Pandora Nova, Pandora Era, and Pandora Infinite collections. | Source: Pandora

Diamonds For All: Pandora details new jewellery campaign

The world’s largest mass-market jewellery company, Pandora, has released the details for a marketing campaign promoting the launch of three new lab-created diamond collections.

The ‘Diamonds For All’ campaign will coincide with the release of the Pandora Nova, Pandora Era, and Pandora Infinite collections.

Mary Carmen Gasco-Buisson, Chief Marketing Officer at Pandora
Mary Carmen Gasco-Buisson, Chief Marketing Officer at Pandora
"Our diamonds are not for the few, for a once-in-a-lifetime occasion, or only for giving. They represent personal meaning that each of us can create."
Mary Carmen Gasco-Buisson, Pandora

The campaign was shot in New York City by photographer Mario Sorrenti and director Gordon von Steiner and features actresses Pamela Anderson and Amita Suman and models Precious Lee and Sherry Shi, among others.

“The next chapter of Pandora Lab-Grown Diamonds is brought to life with the ‘Diamonds for All’ campaign and its cast that helps us re-imagine diamond traditions,” said chief marketing officer Mary Carmen Gasco-Buisson.

“Our diamonds are not for the few, for a once-in-a-lifetime occasion, or only for giving. They represent personal meaning that each of us can create.”

The new collections were made available in stores and online in the US and the UK, Canada, and Australia on 31 August.

Pandora recently published its second-quarter financial report, revealing a five per cent increase in sales between April and June.

More reading
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Pandora reports fourth consecutive quarter of revenue increase
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Pandora creates €500 million ‘sustainability’ bond
‘Not your typical heroes’ the theme of new Pandora collection
Fourth quarter strategy successful for Pandora
Pandora to introduce lab-created diamonds to US market

 











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