The jewellery chain opened its latest store in Plenty Valley, Victoria, bringing its worldwide store count to 53. In addition to 44 stores in Australia, Harli + Harpa operates seven stores in South Africa and two in New Zealand.
Harli + Harpa sells men’s and women’s jewellery, including necklaces, rings and earrings. The company was founded in November 2024 by the former CEO of Lovisa, Shane Fallscheer and entered 2025 with 18 stores in Australia.
“I deliberately opened 20 stores because I needed to get some economies of scale early, and then from here, it’s really just about the right opportunities and the right centres at the right time,” Falscheer said shortly after launch.
“I’d be surprised if I don’t do the same number of stores this year. But it won’t be the same with the same frenetic pace of opening them all at once.”
Armando Pedruco was appointed CEO in April last year.
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