The company’s newest store is located in one of the UK’s largest shopping centres, situated in Birmingham, and is supported by a dedicated website.
Following this expansion, Harli + Harpa operates 71 stores worldwide and four regional websites across Australia, New Zealand, South Africa, and the UK. The majority of its stores are located in Australian shopping centres.
Former Lovisa co-founder Shane Fallscheer founded Harli + Harpa in 2024, with Armando Pedruco taking over as CEO in 2025.
“With the business only trading for 21 months and about to celebrate two years in November, our team was presented with a great opportunity to grow further and enter the UK market,” Pedruco said.
“We are excited with our first store in Bullring Birmingham, and even more excited by the opportunities ahead of us in the UK.”
Much like Lovisa, the Harli + Harpa product range includes affordable jewellery and accessories, with most items priced in the lower double-digit range.
More reading
Milestone for emerging fashion jewellery chain
Expansion continues for fashion jewellery newcomer
New Australian jewellery chain appoints leader
Rapidly rising jewellery brand faces legal headache
New jewellery brand challenges industry giant