Sales increased by 7 per cent in March on a year-on-year comparison, according to the data collected from Retail Edge across more than 400 independent jewellery stores in Australia and New Zealand.
Continuing the trend of recent months, unit sales decreased by 5 per cent year-on-year and by 10 per cent compared with 2024. The average retail sale (inventory only) increased to $343, rising by 15 per cent year on year and 19 per cent higher than in 2024. General manager Leon van Megen said that this confirms the continued shift towards fewer, yet higher valued, purchases among consumers.
“March reflects a steady trading position, with revenue growth supported by higher average sale values despite continued pressure on unit volumes,” he explained.
“The decline in unit volume remains consistent with broader trading patterns, with fewer transactions continuing to define the current environment.”
In terms of specific categories, diamond jewellery sales declined by 3.9 per cent year-on-year, with the report suggesting some moderation in premium purchases following stronger prior periods.
Colour gemstone jewellery sales improved by 4.1 per cent on a year-on-year comparison, while precious metal jewellery without a diamond or gemstone improved by 18 per cent by the same comparison.
“The category strengthened, and continues to hold a stronger position over the longer term, supported by consistent demand for everyday styles and the increases in price of gold,” van Megen added.
Silver and alternative metals jewellery improved by 1.7 per cent when compared with March 2025.
These figures follow a seven per cent rise in jewellery sales in February and a 12 per cent increase in January.
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