08/03/2024
• David Brown
What’s the difference between product and staff training? DAVID BROWN explains the crucial distinction between two essential elements of retail.
Read more »
|
11/09/2023
• David Brown
The foundation of every successful jewellery store is a solid core. DAVID BROWN reveals how an understanding of the basic principles of sport can improve your store’s sales.
Read more »
|
19/11/2021
• David Brown
Jewellers know they have to invest in stock, shop fit-outs, advertising and promotion however, DAVID BROWN says investing in staff training is often overlooked.
Read more »
|
08/04/2021
• David Brown
Many retailers default to the ‘cost-plus’ pricing strategy – but it’s not the only way to determine what you can charge for your stock, explains DAVID BROWN.
Read more »
|
10/11/2020
• David Brown
December is a critical month for retailers – and even more so this year given the disruption of COVID-19. With four weeks to go, now is the perfect time to assess your store’s readiness – particularly if you have been closed or limited trading, writes DAVID BROWN.
Read more »
View Album
2 Images
|
04/11/2019
• David Brown
Retailers should have already started preparing for Christmas, the year’s busiest buying period. DAVID BROWN shares his essential steps to take before the holiday season begins to set your business up for success.
Read more »
|
16/08/2019
• David Brown
When it comes to dealing with different types of customers, DAVID BROWN reveals the surprising shopper category where retailers should be expending most of their energy, in order to get the best returns.
Read more »
View Album
2 Images
|
11/02/2019
• David Brown
How does your percentage of diamond sales compare to what it once was? Jewellers should focus on their primary points of difference, according to DAVID BROWN.
Read more »
|
12/11/2018
• David Brown
Extending the refund period will generate goodwill benefits for retailers without significantly adding costs, proving it is not the death wish it may be perceived to be. DAVID BROWN reports.
Read more »
|
12/06/2018
• David Brown
A store’s repair department is an often overlooked contributor of revenue and generator of future sales. DAVID BROWN explains how retailers can take advantage.
Read more »
|
08/02/2018
• David Brown
With Amazon finally ending speculation by launching in Australia at the end of last year, DAVID BROWN discusses what traditional retailers can do to compete against online vendors.
Read more »
|
23/10/2017
• David Brown
In a globally competitive marketplace, the ability to affordably generate extra sales is an ever-increasing challenge for most jewellers. DAVID BROWN discusses the importance of ‘clienteling’ as a sales strategy.
Read more »
|
31/03/2017
• David Brown
Networking remains one of the best resources for developing and expanding a business. DAVID BROWN discusses some techniques retailers can use to increase their networking opportunities.
Read more »
|
21/08/2016
• David Brown
Everyone worries about competitors; some people even obsess over them. DAVID BROWN says rather than viewing the competition as a threat, smart retailers will look at what benefits they can glean from others.
Read more »
|
25/03/2015
• David Brown
To differentiate themselves from costume and fashion jewellery stores, David Brown says jewellers should concentrate hard on their diamond departments.
Read more »
|