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Search Results - David Brown, Tips on Selling

your search of 'David Brown, Tips on Selling' has 15 results.

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Encourage interaction of staff about the topic.

Tips on Selling
How to run a successful sales training session

Jewellers know they have to invest in stock, shop fit-outs, advertising and promotion however, DAVID BROWN says investing in staff training is often overlooked. Read more »
Too high, too low, or just right – it’s time to assess your product pricing.

Tips on Selling
Is the price really right? Consider these seven key factors when setting your prices

Many retailers default to the ‘cost-plus’ pricing strategy – but it’s not the only way to determine what you can charge for your stock, explains DAVID BROWN. Read more »

Tips on Selling
Your December trading starts now

December is a critical month for retailers – and even more so this year given the disruption of COVID-19. With four weeks to go, now is the perfect time to assess your store’s readiness – particularly if you have been closed or limited trading, writes DAVID BROWN. Read more »
Get your Christmas strategy in place now

Tips on Selling
Getting on track for the Christmas rush

Retailers should have already started preparing for Christmas, the year’s busiest buying period. DAVID BROWN shares his essential steps to take before the holiday season begins to set your business up for success. Read more »
Put your resources into loyal shoppers.

Tips on Selling
Are all customers truly created equal?

When it comes to dealing with different types of customers, DAVID BROWN reveals the surprising shopper category where retailers should be expending most of their energy, in order to get the best returns. Read more »
Allow diamonds to sparkle

Diamonds
Three focal points for your diamond business

How does your percentage of diamond sales compare to what it once was? Jewellers should focus on their primary points of difference, according to DAVID BROWN. Read more »
Extended refunds are not a curse

Tips on Selling
Uncover rewards with extended refunds

Extending the refund period will generate goodwill benefits for retailers without significantly adding costs, proving it is not the death wish it may be perceived to be. DAVID BROWN reports. Read more »
Repair sales should be fully maximised

Tips on Selling
Sell more with jewellery repairs

A store’s repair department is an often overlooked contributor of revenue and generator of future sales. DAVID BROWN explains how retailers can take advantage. Read more »
Take notes from the major e-tailers

Tips on Selling
How retailers can deal with online competition

With Amazon finally ending speculation by launching in Australia at the end of last year, DAVID BROWN discusses what traditional retailers can do to compete against online vendors. Read more »

Tips on Selling
How to build sales with clienteling

In a globally competitive marketplace, the ability to affordably generate extra sales is an ever-increasing challenge for most jewellers. DAVID BROWN discusses the importance of ‘clienteling’ as a sales strategy. Subscription required. Read more »

Tips on Selling
Are you networking effectively?

Networking remains one of the best resources for developing and expanding a business. DAVID BROWN discusses some techniques retailers can use to increase their networking opportunities. Read more »

Tips on Selling
Watching your competitors? Here’s why you should

Everyone worries about competitors; some people even obsess over them. DAVID BROWN says rather than viewing the competition as a threat, smart retailers will look at what benefits they can glean from others. Read more »
Take a fresh look at your diamond offer

Tips on Selling
Drilling down on diamonds

To differentiate themselves from costume and fashion jewellery stores, David Brown says jewellers should concentrate hard on their diamond departments. Read more »
Start planning for christmas trade now

Management
December is coming

With Christmas almost here, David Brown believes it’s naive to take the trading period for granted. He says retailers should start their preparations for the silliest of seasons now. Read more »

Management
6 ways to sell more jewellery

These days, standing still in business is effectively going backwards. To be successful, you need to continually review your practices.  Here are six ideas to help you improve, and increase, your jewellery and watch sales this year. Read more »

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