Don’t be afraid to dream big. BARRY URQUHART discusses the importance of promoting your business in a post-pandemic retail landscape. Read more »

While many businesses focus on new customer acquisition, BARRY URQUHART extolls the bene ts of re-engaging past shoppers who may have been forgotten. Read more »

The economic bounce-back from COVID-19 is well underway, but BARRY URQUHART cautions those who do not heed the permanent changes to the market – and consumers’ expectations. Read more »

During and post-COVID, consumers have been exhibiting unfamiliar buying patterns. For retailers, it’s a case of same, same, but different – and the approach to marketing should reflect that, says BARRY URQUHART. Read more »

Before blaming poor advertising for a lack of sales, retailers should scrutinise the category and the consumer of their products, then adjust their strategy and creative brief accordingly, BARRY URQUHART advises. Read more »

An enterprise is only as good as its people. Seeking exceptional workers will not only improve outcomes but also influence other staff to elevate the company culture, writes BARRY URQUHART. Read more »

It’s not enough for a business to offer customer service – it should be customer-centric from the top down. BARRY URQUHART explores how corporate culture must evolve to put customer-service skills first. Read more »

It’s the oldest trick in the book – retailers who lower their prices will increase their sales. The concept seems simple enough, but BARRY URQUHART questions whether it works, and if it’s really worth it. Read more »

In an age of instant communication, impersonal communications fail to impress consumers – instead, business owners must grab and hold shoppers’ attention, writes BARRY URQUHART. Read more »

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The emergence of global mega-retailers on the Australian market doesn’t have to spell doom for traditional retailers. BARRY URQUHART discusses the importance of building a service culture. Read more »

Cutting resources might seem like a good idea when looking to shave costs but BARRY URQUHART reports businesses must be aware that such action can damage their market visibility and hurt their sales. Read more »

Traditional customer service has given way to the pursuit of an overall customer experience. The winners of customer loyalty will be businesses that provide the ambiance its customers seek. Barry Urquhart reports. Read more »

Most small businesses might believe they offer great service but customers often disagree. Barry Urquhart says this is because stores fail to build relationships, which is costing them repeat sales. Read more »

Countervailing forces create tension, and tension establishes the dynamics of change, for better or worse, according to Barry Urquhart who says avoiding the status quo can lead to an increase in revenue. Read more »

Don't complain about a lack of customer loyalty, says Barry Urqhart. It is a reflection of communications that lack emotion, positioning, brand imaging and consumer education. Read more »