Employees thrive when they are given clear expectations. DOUG FLEENER explains the importance of measuring sales performance. Read more »

The science of selling is loaded with misconceptions that create barriers to success in retail and other customer-focused businesses. DOUG FLEENER discusses and challenges some common myths about sales. Read more »

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Showing product that isn’t in stock is a quick way to disappoint customers; however, DOUG FLEENER says it can still be done as long as salespeople approach it in the right way. Read more »

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When it comes to selling, there are certain behaviours that can stop sales before the process even begins. DOUG FLEENER discusses how staff can ensure they’re establishing the right in-store environment to promote purchasing. Read more »

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There is no shortage of ways to leverage gift with purchase campaigns to ensure stores are receiving adequate returns on their promotional spend. DOUG FLEENER discusses how. Read more »

The right and wrong ways to engage a customer can determine if a sale will happen before it even begins. Doug Fleener presents three steps sure to help jewellery salespeople go to the next level. Read more »