07/05/2024
• Steven Van Belleghem
As a business owner, actions speak louder than words. STEVEN VAN BELLEGHEM discusses the importance of making your business customer-centric.
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11/09/2023
• Denyse Drummond-Dunn
Fewer factors influence the success of a jewellery business as much as reputation. DENYSE DRUMMOND-DUNN discusses the secrets to successful word-of-mouth marketing.
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10/08/2023
• Dave Wakeman
How does the community around your business view your store? DAVE WAKEMAN highlights the importance of perception management.
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13/03/2023
• Graham Jones
Avoid frightening your customers with austerity – at all costs! GRAHAM JONES return to explain how you can avoid falling behind the competition.
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03/03/2022
• Bridget Brown
Many people believe that social media is the best thing that’s happened to businesses, but that’s not entirely the case. Here’s why BRIDGET BROWN thinks otherwise.
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25/02/2022
The jewellery industry can be a highly-charged and rapidly-evolving market where brands come and go. They start strong, only to fall behind the race as new competitors arrive. Innovation and determination are key factors to survival in a trend driven market. THOMAS SABO has remained resilient.
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08/04/2021
• Jeannie Walters
Giving attention to the relationship between your business and its customers pays dividends, writes JEANNIE WALTERS, who advises on the simple ways to keep your store in high regard.
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