16/11/2021
• Donna St. Jean Conti
The ‘frequently asked questions’ page is often an afterthought when designing a website, but it can provide opportunities to both promote your business and increase sales, writes DONNA ST JEAN CONTI.
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03/03/2021
• Mandy Edwards
Variety is the spice of life when it comes to boosting your business’ social media engagement and reach, advises MANDY EDWARDS.
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27/07/2017
• Alyssa Magid
To stand out online and grab the attention of consumers, retailers must deliver the right information in an attention-grabbing format, and promote this information properly. ALYSSA MAGID reports.
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05/04/2016
• Lilian Sue
Generating publicity can be a great help in expanding business and the good news is that it doesn’t have to be expensive. LILIAN SUE reports on five of the best ideas for developing affordable online publicity.
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25/03/2015
• Lilian Sue
Instagram is much more than an online photo sharing tool that jewellery businesses can use to generate customer buzz. LILIAN SUE looks at how retailers can turn the platform into a shopping haven.
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25/03/2015
• Todd Giannattasio
Having an e-commerce checklist will help jewellers ensure their online offerings are optimised to rank higher on Google and convert browsers into buyers. TODD GIANNATTASIO reports.
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