The latest report from Retail Edge Consultants documented a 4 per cent increase in jewellery sales in August on a year-on-year comparison.
The analysis suggested that while trading remains slightly lower than two years ago, the market has stabilised in value, although it has not yet fully recovered in volumes.
Unit sales decreased by 7 per cent on a year-on-year comparison, while the average retail sale (inventory only) increased by 14 per cent to $313.
“The decline in transaction numbers continues to underline selective consumer behaviour, with fewer purchases being made but at higher average values,” the report explained.
“The steady increase in sale value is supporting revenue levels despite continued softness in units, reflecting a stronger focus on higher-value and quality-first purchasing.”
In terms of specific categories, diamond jewellery sales declined by 7 per cent on a year-on-year comparison, while colour gemstone sales increased by 14 per cent by the same metric.
Sales of jewellery without a diamond or colour gemstone spiked by 17 per cent compared with August 2024. Silver and alternative metals jewellery sales climbed by 13 per cent on a year-on-year comparison.
“This category continues to perform well at value-driven price points, benefiting from affordability and everyday wear appeal,” the report explained.
The overall increase in jewellery sales in August follows a positive return in July (7 per cent) and rises in June (1.3 per cent) and May (3.9 per cent).
2025 Jewellery Retail Sales August Results
Charts published with permission courtesy of Retail Edge
The charts below are based on data collected via Retail Edge POS software
at more than 400 independent Australian jewellery stores.
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