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Search Results - Logged On, wedding

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A strong Pinterest strategy will pay off in the long term

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Increase website traffic with Pinterest

Of all the social media channels, Pinterest is one of the best for driving potential customers to your website. ALISA MEREDITH explains why retailers shouldn’t overlook this crucial digital tool. Read more »
Curating content can help retailers establish their authority

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Attract new audiences with curation

Adding organic content is important but a mix of online content can help businesses ease the pressure to keep fans updated. LILIAN SUE discusses some online tools that can help. Read more »
Research what consumers wish to learn and then answer it

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Creating content customers will devour

To stand out online and grab the attention of consumers, retailers must deliver the right information in an attention-grabbing format, and promote this information properly. ALYSSA MAGID reports. Read more »
Pinterest is ideal for jewellers but don't be fooled by the myths

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Don’t be fooled by Pinterest myths

Pinterest operates differently to other social media platforms and, as MELISSA MEGGINSON states, understanding these differences is crucial to maximising impact on this powerful ideas platform. Read more »

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Upping the customer experience

Traditional retailers can learn much about creating better experiences online by leveraging those provided in their physical stores. EZRA CHASSER discusses the fine art of blending online and offline engagement. Read more »
#CollectionPanthere Image courtesy: Cartier

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Leveraging the power of hashtags

It’s time to talk hashtags. HARSH AJMERA discusses what they are and how businesses can use them to strengthen their social media activity and customer engagement. Subscription required. Read more »

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Creating visual delight with Pinterest

Said to generate more sales than any other social media site, Pinterest is a platform that holds plenty of potential for jewellers. India Nicholson highlights the essential functions that every retailer should know. Read more »

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