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Search Results - Feature Stories, wedding

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<b>L to R: </b> Planet Almas; Mark McAskill Jewellery; Gerrim International; Duraflex; SAMS Group Australia

Feature Stories
Rings of Distinction: A gallery of the extraordinary

Every day, a new consumer embarks on a quest to find that one perfect ring that encapsulates the emotional significance of life’s important milestones. Meanwhile, jewellery retailers are on a mission to ensure that the ideal piece can be found in their store. Read more »
Digital marketing offers a solution, enabling retailers to reach a broader audience and promote their products. | Source: Graff

Feature Stories
Bridal jewellery in the digital age: The art of engagement

"If a tree falls in a forest and no one is around to hear it, does it make a sound?" Read more »
Engagement and bridal jewellery sales are crucial to the success of many independent jewellery stores in Australia.

Feature Stories
A beginner's blueprint: Bridal & engagement jewellery sales

Successfully selling engagement and bridal jewellery is critical for Australia’s independent retailers.  SAMUEL ORD explains the basics behind success in the category. Read more »
L to R: Mark Mcaskill; Nina's Jewellery; Gerrim; Orange River Diamonds; Ellendale Diamonds

Feature Stories
Rings of Distinction: How do jewellers make the right choice?

Consumers are spoiled for choice regarding rings; however, deciding what to offer can be a headache for retailers. SAMUEL ORD explains the importance of getting it right when it comes to rings. Read more »
A timeless symbol of prosperity and luxury, gold jewellery has been adored for thousands of years.

Feature Stories
Year of the dragon: Glory of gold

A timeless symbol of prosperity and luxury, gold jewellery has been adored for thousands of years. SAMUEL ORD explores the evolving world of gold jewellery trends. Read more »
Bridal and engagement jewellery is the backbone of the business for so many Australian retailers. Change is in the air, and jewellers must be prepared for what lies ahead. | Source: Jean Dousset

Feature Stories
Experimental Engagement

Change is in the air, and the jewellery industry faces a momentous year ahead. SAMUEL ORD examines the latest trends in bridal and engagement jewellery. Read more »
Once confined to only the most formal occasions, pearl jewellery has become an everyday staple. | Source: Autore

Feature Stories
Power Pearls

Once confined to only the most formal occasions, pearl jewellery has become an everyday staple. SAMUEL ORD explores fascinating changes in the world of pearl jewellery. Read more »
According to one study, 46 per cent of Australians reported that their values and ‘how they look at life’ have changed significantly since the pandemic.  | Source: BECKS

Feature Stories
Refining public perception: Jewellery’s reputation resurrection

Some consumers can be concerned about the environmental impact of jewellery manufacturing. SAMUEL ORD details the steps precious metals suppliers are taking to improve industry standards and practices. Read more »
From engagement and bridal jewellery to pieces intended to be worn each day, white metals can meet both budget constraints and design desires. | Source: BECKS

Feature Stories
The Wild World of White Metals

Offering a quality assortment of white metal pieces is vital to the success of most jewellery retailers. SAMUEL ORD examines current trends in white metal jewellery trends. Read more »
The influence of celebrities on the jewelry industry is profound and far-reaching. Celebrities often serve as trendsetters, showcasing unique and luxurious pieces that capture the public's attention and drive demand.

Feature Stories
Circle of influence: Fact or fiction?

SAMUEL ORD investigates the influence of celebrities on the jewellery industry and attempts to determine whether or not this impacts consumer purchasing patterns. Read more »
Hybrid diamond jewelry - a mix of natural and lab grown stones - is the new reality. | Source: IDEX

Feature Stories
The Inevitable Rise of Hybrid-Diamond Jewellery: Embracing reality

Who knows what the future holds? PRANAY NARVEKAR and CHAIM EVEN-ZOHAR examine the road ahead for natural and lab-created diamonds. Read more »
‘Jewellery brands’ tend to operate as a vertically integrated business model, not as part of a wholesale model. These brands tend to be sold exclusively from company-owned stores. | Source: Messika 2023 Campaign

Feature Stories
The Branded Edge

SAMUEL ORD explains how retailers can turn small wins into significant victories with branded jewellery. Read more »
So much of the ‘art’ of jewellery is concerned with self-expression and when it comes to making a statement, there’s little that can match the influence of an eye-catching neckline. | Source: Sara Weinstock

Feature Stories
NECK MESS: A Glorious Opportunity

SAMUEL ORD examines recent changes in attitude towards bold chains and necklaces. Read more »
Emerald, tourmaline, opal, and tanzanite, to name but a few, are as beautiful as they are versatile and offer wearers the ability to develop their own unique style and flair. | Source: Gubelin

Feature Stories
The Colour Allure: Gemstones steal the spotlight

Colour gemstones are increasingly desired by consumers seeking a unique and personal style. SAMUEL ORD details this surge in popularity and how retailers can make the most of the opportunity it presents. Read more »
“George Villiers, Duke of Buckingham,” 1626, by Dutch painterMichiel Jansz van Miereveld (1567-1641), | Source: Art Gallery of South Australia

Feature Stories
Pearls are a man’s best friend

Driven by some of the world’s most recognisable names and faces, a new wave of  enthusiasm by men for pearl jewellery has arrived. SAMUEL ORD explains why it should come as no surprise that men are increasingly attracted to pearls. Read more »

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