28/09/2015
• Sue Cockburn
Great product, heavy promotion and competitive pricing will always assist businesses but SUE COCKBURN says customer service still remains retail’s ace in the hand, especially for new stores.
Read more »
|
28/09/2015
• Ross Simmonds
Top salespeople are those who understand how different emotions directly impact upon the selling process. ROSS SIMMONDS reports on how best to leverage specific personality traits.
Read more »
|
19/08/2015
• Bob Phibbs
Email marketing may be ‘free’ but that doesn’t mean retailers should send emails whenever they feel like it. BOB PHIBBS discusses seven ways to ensure a campaign hits the mark and increases sales.
Read more »
|
29/06/2015
• Sue Cockburn
Businesses looking to generate repeat business should start by building stronger customer relationships. The key, according to SUE COCKBURN, is to be consistent with both product and service.
Read more »
View Album
2 Images
|
24/01/2013
• Tony & Leanne Argyle
The dynamics of customer/retailer relationships have changed and it is crucial that jewellers see themselves as more than a mere conduit between supplier and consumer. Tony and Leanne Argyle report.
Read more »
|
24/01/2013
• Coleby Nicholson
Is your social media marketing really worthwhile? Coleby Nicholson believes it can be provided it has a purpose and you have a strategy.
Read more »
|
01/12/2011
When consumers aren’t spending in your store, jewellery retailers all too often resort to discounting, believing this is the only solution in tough times.
When times are tough, it’s always the same story: focus on good customer service, and creativity is the key to sales success.
Read more »
View Album
3 Images
|