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What’s the best way to be conversational on social media?

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How social media can help retail businesses

Successful social media requires careful consideration. Digital marketing consultant SIMON DELL lists the questions that firms should ask before launching online content strategies. Read more »
Jewellers can create and distribute exclusive custom filters

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Adding snapchat to your retail marketing strategies

Greater brand awareness, customer loyalty and engagement – and 178 million users worldwide – are just some of the reasons retailers should add snapchat to their marketing strategies in 2018. JARED STANTON reports. Read more »

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Retail tools to ease the Christmas rush

The festive season is chaotic but there is a plethora of digital staff collaboration tools to help businesses stay organised and running smoothly this christmas. LILIAN SUE reports. Read more »

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Don't make these social media mistakes: Part 2

In a continuation of last month’s column, ALFRED LUA from social media management platform buffer discusses even more ways that businesses can learn from the errors of others. Read more »

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Don't make these social media mistakes: Part 1

In part one of a two-part series, ALFRED LUA from social media management platform Buffer discusses how businesses can easily learn from the errors of others. Read more »

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Time for a social media spring clean

Done right, social media can be a massive asset for retailers; however, disaster is always just one post or tweet away. IAN SPENCER says it’s time for businesses to conduct a social media spring clean. Read more »
Research what consumers wish to learn and then answer it

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Creating content customers will devour

To stand out online and grab the attention of consumers, retailers must deliver the right information in an attention-grabbing format, and promote this information properly. ALYSSA MAGID reports. Read more »

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The autoresponder: converting subscribers to customers

Using an email autoresponder is a crucial step in not only welcoming new subscribers but also converting those subscribers into customers. SIMON DELL reports on how to develop a winning email strategy. Read more »
Image created using Pablo

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Five useful online marketing tools for retailers

Generating content for social media can be time-consuming and difficult. Thankfully UPASNA KAKROO says there are many tools to help retailers improve the cut-through of social media activities with minimal effort. Subscription required. Read more »

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Social media monitoring made easy

Social media can be overwhelming and monitoring it can be a full-time job if businesses aren’t smart. LILIAN SUE explores the best online management tools to help businesses keep abreast of their social media accounts. Read more »

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Four SEO traps retailers should avoid

Although search engine optimisation has been around for a long time, many businesses still fall into some familiar traps. CHRIS ASHTON reports on common SEO mistakes that need to be dodged. Read more »

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Keeping up business demand with live video

Facebook Live is one of the remarkable, recent developments in the social media-marketing world. LUX NARAYAN reports on how small businesses can use the feature to increase customer engagement. Read more »


Saturday, 17 March, 2018 11:29pm
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