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Curating content can help retailers establish their authority

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Attract new audiences with curation

Adding organic content is important but a mix of online content can help businesses ease the pressure to keep fans updated. LILIAN SUE discusses some online tools that can help. Read more »
Retailers don’t have to spend a ton to attract new customers

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Attract new customers for free

Online marketing doesn’t need to be an expensive pursuit. HARSH AJMERA discusses cost-effective ways to make the most of social media platforms. Read more »
Judging vanity metrics on Instagram: Is it still vanity if it works?

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Crunch the numbers: understand your social media data

Businesses that understand how to interpret social media data can unlock valuable customer insights. In part two of this series on Instagram marketing, MELISSA MEGGINSON shows how to use data to make better decisions. Read more »
Define your brand voice before filling your Instagram feed

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Reach more customers with Instagram

Instagram is a great tool to build connections and engage with people but consistency is key. MELISSA MEGGINSON reports on how retailers can use a few simple tools to get in on this important phenomenon. Read more »
What’s the best way to be conversational on social media?

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How social media can help retail businesses

Successful social media requires careful consideration. Digital marketing consultant SIMON DELL lists the questions that firms should ask before launching online content strategies. Read more »
Jewellers can create and distribute exclusive custom filters

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Adding snapchat to your retail marketing strategies

Greater brand awareness, customer loyalty and engagement – and 178 million users worldwide – are just some of the reasons retailers should add snapchat to their marketing strategies in 2018. JARED STANTON reports. Read more »

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Retail tools to ease the Christmas rush

The festive season is chaotic but there is a plethora of digital staff collaboration tools to help businesses stay organised and running smoothly this christmas. LILIAN SUE reports. Read more »

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Don't make these social media mistakes: Part 2

In a continuation of last month’s column, ALFRED LUA from social media management platform buffer discusses even more ways that businesses can learn from the errors of others. Read more »

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Don't make these social media mistakes: Part 1

In part one of a two-part series, ALFRED LUA from social media management platform Buffer discusses how businesses can easily learn from the errors of others. Read more »

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Time for a social media spring clean

Done right, social media can be a massive asset for retailers; however, disaster is always just one post or tweet away. IAN SPENCER says it’s time for businesses to conduct a social media spring clean. Read more »
Research what consumers wish to learn and then answer it

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Creating content customers will devour

To stand out online and grab the attention of consumers, retailers must deliver the right information in an attention-grabbing format, and promote this information properly. ALYSSA MAGID reports. Read more »

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The autoresponder: converting subscribers to customers

Using an email autoresponder is a crucial step in not only welcoming new subscribers but also converting those subscribers into customers. SIMON DELL reports on how to develop a winning email strategy. Read more »


Sunday, 22 July, 2018 01:01pm
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