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Search Results - Sections, Tips on Selling

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Tips on Selling
Retail tips for prospering in the New Normal

The retail landscape has altered forever and dramatic changes are still expected. Colin Pocklington reports on how jewellers can best adapt to a changing market in order to survive and thrive. Read more »

Tips on Selling
Great customer experience: steps to woo your audience

All retailers want to provide a ‘great customer experience’ but how many deliver on it? David Allen outlines ways to achieve the holy grail of retail. Read more »

Tips on Selling
Out-of-stock product - to show or not?

Showing product that isn’t in stock is a quick way to disappoint customers; however, Doug Fleener says it can still be done as long as salespeople approach it in the right way. Subscription required. Read more »

Tips on Selling
The ugly truth of cost cutting

In tough times, businesses love to cut costs but, as IAN ALTMAN reports, it’s crucial that businesses consider the effects of such behaviour upon not only customers but staff as well. Subscription required. Read more »

Tips on Selling
How to build sales with clienteling

In a globally competitive marketplace, the ability to affordably generate extra sales is an ever-increasing challenge for most jewellers. DAVID BROWN discusses the importance of ‘clienteling’ as a sales strategy. Subscription required. Read more »

Tips on Selling
Navigating traditional retail and the savvy consumer

The need to continually improve the customer experience raises challenges a-plenty for retailers, and ELIZABETH BOYD believes there has been a major shift in customer behaviour. Subscription required. Read more »

Tips on Selling
Retail strategies for a successful Christmas

The countdown to Christmas has begun. As TALIA PAZ reports, there are plenty of festive-friendly retail strategies that can be implemented to ensure this year is one of the most successful, and merry, yet. Read more »

Tips on Selling
A simple guide to keeping sales and marketing simple

When considering sales and marketing, businesses can unlock significant benefits and increase sales by concentrating on the basics. THOMAS YOUNG reports. Subscription required. Read more »

Tips on Selling
How discounting can cost retailers millions

Still popular as a way to attract customers, discounting can actually cost businesses millions in lost sales. In fact, BRYAN PEARSON says a higher markdown can prolong a sale. Read more »

Tips on Selling
Why customers need to ‘feel’ the attention

In the new sales landscape, customers value personal attention above price and product. Businesses that can provide it will build beneficial relationships and unlock sales. RICHARD SHAPIRO reports. Subscription required. Read more »
Slow trading periods require proactivity

Tips on Selling
The key to selling in slow times

All salespeople eventually experience a period of slow trading. BRIAN JEFFREY says that what salespeople do during these times is what separates the professionals from the amateurs. Subscription required. Read more »

Tips on Selling
Win big when customers are furious

Ever had to deal with a customer who was really angry? It generally takes a lot for people to get red-in-the-face mad but JEANNIE WALTERS says staff who get to the root cause of the issue will learn from the experience. Read more »


Monday, 18 December, 2017 08:02pm
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