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Search Results - Sections, Business

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Sometimes, meeting expectations is a perfect experience. | Source: Alexa Joy/Adobe Stock

Business
It’s 'out of our control’ is not a good enough excuse!

Your business doesn’t always need to go ‘above and beyond’ to succeed. SHEP HYKEN discusses managing customer expectations. Read more »
The busiest period of the year is upon us, and as overwhelming as it can be, it is also the most profitable time of the year – and you must be prepared. | Source: Freepik

Business
December is nearly here – are you ready?

Are you ready to make the most of the busiest stretch? DAVID BROWN encourages you to be well-prepared for the holiday trading period. Read more »
Understanding their individual emotional drivers is the key to creating a frictionless journey for each consumer and in the process, developing a base of loyal customers. | Source: Freepik

Business
Understand the impatience of future consumers

The COVID-19 pandemic has had a lasting impact on retail. ANASTASIA LLOYD-WALLS details the future habits of consumers. Read more »
“A small business is not a ‘little’ big business.” | Source: Freepik

Business
Promotional mistakes your business should avoid

Placing your business in a position to succeed online can be a headache. BRIDGET BROWN reveals the digital marketing pitfalls small businesses should avoid. Read more »
Failure causes us to recognise that we need to change and do something differently. | Source: Freepik

Business
In business, what does it really mean to ‘fail'?

When something goes wrong, our first move is usually to assign blame. DAVID BROCK urges you to reconsider how you view failure as it relates to your jewellery store. Read more »
The peak-end rule, introduced by academics in the 1990s, suggested that people are much more likely to remember a highlight of an event that occurs at either the beginning or the end of a journey.

Business
How do you treat your customers after they leave?

Customers may come and go. JEANNIE WALTERS says that the impression your business leaves on a customer can live forever. Read more »
Your business will have several loyal customers responsible for driving a significant percentage of your sales, and responsible for advocating your business to others. | Source: Freepik

Business
Selling: Everything starts from a solid core

The foundation of every successful jewellery store is a solid core. DAVID BROWN reveals how an understanding of the basic principles of sport can improve your store’s sales. Read more »
Responding to negative reviews is difficult. Bad reviews hurt and sometimes they can be downright cruel. While it’s natural to get upset about your negative reviews, it’s important not to lose your cool or feel like retaliating. | Source: Freepik

Business
How do you respond to a negative review?

Customers are increasingly relying on online reviews. BRIDGET BROWN says it’s crucial business owners understand how to handle negative feedback. Read more »
Networking is a great way to identify business best practices or industry benchmarks. Learning from what others do is a valuable strategy for all businesses. | Source: iStock

Business
Networking for small business owners is crucial to relationship building

Successful businesses are constructed off the back of fruitful relationships. DAVID BROWN discusses the importance of networking for small business owners. Read more »
Swim against the tide, don't be afraid of being controversial and putting in the hard work, and you will see long term results. | Source: Adobe Stock

Business
Simple ways to improve your selling mindset when you're swimming against the tide

When faced with the challenge of running a jewellery store, it’s easy to fall into a rut. RICH KIZER and GEORGANNE BENDER explore simple fixes for struggling salespeople. Read more »
Those with poorer win rates fall into the trap of chasing so many potential sales they fail to invest the time needed to win at the macro level.

Business
Repairing our sales win rates

Quality over quantity is one of the most well-known pieces of business wisdom, however how many salespeople ever stop and think about what it really means? DAVID BROCK explores the simple math behind an important business philosophy. Read more »
There are times that businesses need to tell a story in as few words as possible.

Business
How to tell a story in 10 words or less

Communicating efficiently and effectively is one of the biggest challenges in marketing. BRIDGET BROWN shares the key to getting your message across. Read more »

Business
How to improve and create great retail displays

First impressions are undeniably lasting and in the retail business it can determine whether a customer enters or walks away from your store. Let KIZER AND BENDER share their knowledge to help you sell more. Read more »
Thomas Sabo’s Ocean Vibes collection features vibrant three-dimensional designs that will showcase hand-crafted stone-embellished pieces in dark blue, aquamarine, and white colour gems. Motifs include powerful waves, dolphins and represent the diversity of the ocean.

Business
The journey of Thomas Sabo: Through Turning Tides

The jewellery industry can be a highly-charged and rapidly-evolving market where brands come and go. They start strong, only to fall behind the race as new competitors arrive. Innovation and determination are key factors to survival in a trend driven market. THOMAS SABO has remained resilient. Read more »
In times like these, you can save your business with the right steps and even grow if you continue to keep up the right management.

Business
Six things you can do now to manage your business through COVID-19

In the midst of an unprecedented and overwhelming global crisis, DAVID BROWN offers much-needed food for thought as well as practical management tips for retail jewellers. Read more »

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