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Search Results - Sections, Business

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Those with poorer win rates fall into the trap of chasing so many potential sales they fail to invest the time needed to win at the macro level.

Business
Repairing our sales win rates

Quality over quantity is one of the most well-known pieces of business wisdom, however how many salespeople ever stop and think about what it really means? DAVID BROCK explores the simple math behind an important business philosophy. Read more »
There are times that businesses need to tell a story in as few words as possible.

Business
How to tell a story in 10 words or less

Communicating efficiently and effectively is one of the biggest challenges in marketing. BRIDGET BROWN shares the key to getting your message across. Read more »

Business
How to improve and create great retail displays

First impressions are undeniably lasting and in the retail business it can determine whether a customer enters or walks away from your store. Let KIZER AND BENDER share their knowledge to help you sell more. Read more »
Thomas Sabo’s Ocean Vibes collection features vibrant three-dimensional designs that will showcase hand-crafted stone-embellished pieces in dark blue, aquamarine, and white colour gems. Motifs include powerful waves, dolphins and represent the diversity of the ocean.

Business
The journey of Thomas Sabo: Through Turning Tides

The jewellery industry can be a highly-charged and rapidly-evolving market where brands come and go. They start strong, only to fall behind the race as new competitors arrive. Innovation and determination are key factors to survival in a trend driven market. THOMAS SABO has remained resilient. Read more »
In times like these, you can save your business with the right steps and even grow if you continue to keep up the right management.

Business
Six things you can do now to manage your business through COVID-19

In the midst of an unprecedented and overwhelming global crisis, DAVID BROWN offers much-needed food for thought as well as practical management tips for retail jewellers. Read more »

Business
The critical factors when managing your staff during a recession

Tough trading conditions can bring out the worst in a manager – but they are also an opportunity to show your best leadership qualities, explains BRIAN JEFFREY. Read more »

Business
The six keys to creating a website that improves your sales

There are several simple strategies you can employ to improve your website and thereby improve online sales, writes DAVID BROWN. Read more »

Business
Why repeat sales are so important – and how you can increase them

One of the most cost-effective ways to improve your business is to focus on repeat sales. RICHARD SHAPIRO explains how to keep customers coming back to your store. Read more »

Business
A guide to keeping sales and marketing simple

When considering sales and marketing, businesses can unlock signi cant bene ts and increase sales by concentrating on the basics. THOMAS YOUNG reports. Read more »

Business
‘Once upon a time, there was a jewellery brand...’

Storytelling exists in all cultures; it is used to convey learning and history, as well as to entertain children and adults alike. DENYSE DRUMMOND-DUNN discusses the use of storytelling in brand marketing. Read more »

Business
Retail loyalty reality: myths and tips

Sales and discounts can lure customers away from competitors; however, they also exert continuous price pressure and erode margins. TIM MOULTON looks at the benefits of retailer loyalty programs. Read more »

Business
Fixing the leaks in your sales pipeline

In periods of slow trading, it’s more important than ever for jewellery store owners and managers to ‘save’ sales. How to ask for help in closing a sale – and how to give it – is something that all sales staff and managers should be a key priority in retail training, says LEONARD ZELL. Read more »

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