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Search Results - Sections, Business

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Consumers increasingly value online reviews. Getting customers to review their experience with you is powerful. | Source: Freepik

Business
Would you please leave a review?

Consumers increasingly value online reviews. SHEP HYKEN explains why you should actively pursue reviews for your store. Read more »
Love him or hate him; there is no doubting the tremendous success and understanding that Elon Musk has achieved over the last 30 years in business. | Source: New Scientist

Business
Five lessons you can learn from a high-profile business leader

What can we learn from one of the most talked about people on Earth? DAVID BROWN reflects on the practices of an influential businessman. Read more »
Employees thrive when they are given clear expectations. | Source: Freepik

Business
Measuring success in sales and thriving with high expectations

Employees thrive when they are given clear expectations. DOUG FLEENER explains the importance of measuring sales performance. Read more »
In the competitive landscape of the jewellery industry, a store's success often hinges on its staff's expertise and skills.

Business
Products and sales: For your business, it's a game of two halves

What’s the difference between product and staff training? DAVID BROWN explains the crucial distinction between two essential elements of retail. Read more »
Presumptions are like emotions; they’re automatic responses to the situations we face.

Business
Beware presumptions! They’re a management trap you must avoid

It’s human nature to make presumptions, but they can end in disaster. DALE FURTWENGLER explains how you can avoid making mistakes with self-reflection. Read more »
Every social media network is different; however, these algorithms aim to give social media users faster access to relevant content. | Source: Medium

Business
Understanding your online presence: The truth about social media algorithms

What is a social media algorithm, and how does it affect your business? SIMON DELL breaks down the fundamentals of social media marketing. Read more »
If you don’t stand for something, you’ll fall for anything. | Source: Shutterstock

Business
Purpose: What does your business stand for?

If you don’t stand for something, you’ll fall for anything. MALCOLM SCRYMGEOUR asks an important question – what is your purpose? Read more »
Quality is an interesting word in business. We toss it around when discussing products, describing them as ‘high quality’ or lacking it altogether. But what is the meaning of quality? | Source: Adobe Stock

Business
What does quality mean to your customers?

Most businesses believe they offer customers a quality experience. JEANNIE WALTERS encourages you to question how true that is. Read more »
Sometimes, meeting expectations is a perfect experience. | Source: Alexa Joy/Adobe Stock

Business
It’s 'out of our control’ is not a good enough excuse!

Your business doesn’t always need to go ‘above and beyond’ to succeed. SHEP HYKEN discusses managing customer expectations. Read more »
The busiest period of the year is upon us, and as overwhelming as it can be, it is also the most profitable time of the year – and you must be prepared. | Source: Freepik

Business
December is nearly here – are you ready?

Are you ready to make the most of the busiest stretch? DAVID BROWN encourages you to be well-prepared for the holiday trading period. Read more »
Understanding their individual emotional drivers is the key to creating a frictionless journey for each consumer and in the process, developing a base of loyal customers. | Source: Freepik

Business
Understand the impatience of future consumers

The COVID-19 pandemic has had a lasting impact on retail. ANASTASIA LLOYD-WALLS details the future habits of consumers. Read more »
“A small business is not a ‘little’ big business.” | Source: Freepik

Business
Promotional mistakes your business should avoid

Placing your business in a position to succeed online can be a headache. BRIDGET BROWN reveals the digital marketing pitfalls small businesses should avoid. Read more »
Failure causes us to recognise that we need to change and do something differently. | Source: Freepik

Business
In business, what does it really mean to ‘fail'?

When something goes wrong, our first move is usually to assign blame. DAVID BROCK urges you to reconsider how you view failure as it relates to your jewellery store. Read more »
The peak-end rule, introduced by academics in the 1990s, suggested that people are much more likely to remember a highlight of an event that occurs at either the beginning or the end of a journey.

Business
How do you treat your customers after they leave?

Customers may come and go. JEANNIE WALTERS says that the impression your business leaves on a customer can live forever. Read more »
Your business will have several loyal customers responsible for driving a significant percentage of your sales, and responsible for advocating your business to others. | Source: Freepik

Business
Selling: Everything starts from a solid core

The foundation of every successful jewellery store is a solid core. DAVID BROWN reveals how an understanding of the basic principles of sport can improve your store’s sales. Read more »

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