16/08/2022
• David Brock
Quality over quantity is one of the most well-known pieces of business wisdom, however how many salespeople ever stop and think about what it really means? DAVID BROCK explores the simple math behind an important business philosophy.
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04/07/2022
• Bridget Brown
Communicating efficiently and effectively is one of the biggest challenges in marketing. BRIDGET BROWN shares the key to getting your message across.
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31/03/2022
• Rich Kizer and Georganne Bender
First impressions are undeniably lasting and in the retail business it can determine whether a customer enters or walks away from your store. Let KIZER AND BENDER share their knowledge to help you sell more.
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25/02/2022
The jewellery industry can be a highly-charged and rapidly-evolving market where brands come and go. They start strong, only to fall behind the race as new competitors arrive. Innovation and determination are key factors to survival in a trend driven market. THOMAS SABO has remained resilient.
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19/05/2020
• David Brown
In the midst of an unprecedented and overwhelming global crisis, DAVID BROWN offers much-needed food for thought as well as practical management tips for retail jewellers.
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09/04/2020
• Brian Jeffrey
Tough trading conditions can bring out the worst in a manager – but they are also an opportunity to show your best leadership qualities, explains BRIAN JEFFREY.
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09/04/2020
• David Brown
There are several simple strategies you can employ to improve your website and thereby improve online sales, writes DAVID BROWN.
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09/04/2020
• Richard Shapiro
One of the most cost-effective ways to improve your business is to focus on repeat sales. RICHARD SHAPIRO explains how to keep customers coming back to your store.
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20/09/2017
• Thomas Young
When considering sales and marketing, businesses can unlock signi cant bene ts and increase sales by concentrating on the basics. THOMAS YOUNG reports.
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28/04/2016
• Denyse Drummond-Dunn
Storytelling exists in all cultures; it is used to convey learning and history, as well as to entertain children and adults alike. DENYSE DRUMMOND-DUNN discusses the use of storytelling in brand marketing.
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23/07/2015
• Tim Moulton
Sales and discounts can lure customers away from competitors; however, they also exert continuous price pressure and erode margins. TIM MOULTON looks at the benefits of retailer loyalty programs.
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16/08/2011
• Leonard Zell
In periods of slow trading, it’s more important than ever for jewellery store owners and managers to ‘save’ sales. How to ask for help in closing a sale – and how to give it – is something that all sales staff and managers should be a key priority in retail training, says LEONARD ZELL.
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