19/05/2020
• David Brown
In the midst of an unprecedented and overwhelming global crisis, DAVID BROWN offers much-needed food for thought as well as practical management tips for retail jewellers.
Read more »
View Album
2 Images
|
09/04/2020
• Brian Jeffrey
Tough trading conditions can bring out the worst in a manager – but they are also an opportunity to show your best leadership qualities, explains BRIAN JEFFREY.
Read more »
|
09/04/2020
• David Brown
There are several simple strategies you can employ to improve your website and thereby improve online sales, writes DAVID BROWN.
Read more »
|
09/04/2020
• Richard Shapiro
One of the most cost-effective ways to improve your business is to focus on repeat sales. RICHARD SHAPIRO explains how to keep customers coming back to your store.
Read more »
|
20/09/2017
• Thomas Young
When considering sales and marketing, businesses can unlock signi cant bene ts and increase sales by concentrating on the basics. THOMAS YOUNG reports.
Read more »
View Album
5 Images
|
28/04/2016
• Denyse Drummond-Dunn
Storytelling exists in all cultures; it is used to convey learning and history, as well as to entertain children and adults alike. DENYSE DRUMMOND-DUNN discusses the use of storytelling in brand marketing.
Read more »
|
23/07/2015
• Tim Moulton
Sales and discounts can lure customers away from competitors; however, they also exert continuous price pressure and erode margins. TIM MOULTON looks at the benefits of retailer loyalty programs.
Read more »
View Album
3 Images
|
16/08/2011
• Leonard Zell
In periods of slow trading, it’s more important than ever for jewellery store owners and managers to ‘save’ sales. How to ask for help in closing a sale – and how to give it – is something that all sales staff and managers should be a key priority in retail training, says LEONARD ZELL.
Read more »
View Album
3 Images
|