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Search Results - Sections, Tips on Selling

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Quality is an interesting word in business. We toss it around when discussing products, describing them as ‘high quality’ or lacking it altogether. But what is the meaning of quality? | Source: Adobe Stock

Business
What does quality mean to your customers?

Most businesses believe they offer customers a quality experience. JEANNIE WALTERS encourages you to question how true that is. Read more »
Sometimes, meeting expectations is a perfect experience. | Source: Alexa Joy/Adobe Stock

Business
It’s 'out of our control’ is not a good enough excuse!

Your business doesn’t always need to go ‘above and beyond’ to succeed. SHEP HYKEN discusses managing customer expectations. Read more »
Understanding their individual emotional drivers is the key to creating a frictionless journey for each consumer and in the process, developing a base of loyal customers. | Source: Freepik

Business
Understand the impatience of future consumers

The COVID-19 pandemic has had a lasting impact on retail. ANASTASIA LLOYD-WALLS details the future habits of consumers. Read more »
Your business will have several loyal customers responsible for driving a significant percentage of your sales, and responsible for advocating your business to others. | Source: Freepik

Business
Selling: Everything starts from a solid core

The foundation of every successful jewellery store is a solid core. DAVID BROWN reveals how an understanding of the basic principles of sport can improve your store’s sales. Read more »
Selling jewelry to women involves understanding their preferences, emotions, and values. | Source: Adobe

Tips on Selling
The secrets to selling jewellery to women

In what ways can we use the conventions of the past, to benefit our businesses today? BERNADETTE MCCLELLAND looks back on sales wisdom from the 1960s. Read more »
Swim against the tide, don't be afraid of being controversial and putting in the hard work, and you will see long term results. | Source: Adobe Stock

Business
Simple ways to improve your selling mindset when you're swimming against the tide

When faced with the challenge of running a jewellery store, it’s easy to fall into a rut. RICH KIZER and GEORGANNE BENDER explore simple fixes for struggling salespeople. Read more »
Problems are some of your best opportunities for building relationships, especially when you can help prospective customers solve those problems.

Tips on Selling
Important elements of sales preparation: Part I

The mindset of the average customer has significantly changed in the past two decades. RYAN ESTIS encourages salespeople to view this as an opportunity, not a challenge. Read more »
Those with poorer win rates fall into the trap of chasing so many potential sales they fail to invest the time needed to win at the macro level.

Business
Repairing our sales win rates

Quality over quantity is one of the most well-known pieces of business wisdom, however how many salespeople ever stop and think about what it really means? DAVID BROCK explores the simple math behind an important business philosophy. Read more »
There are times that businesses need to tell a story in as few words as possible.

Business
How to tell a story in 10 words or less

Communicating efficiently and effectively is one of the biggest challenges in marketing. BRIDGET BROWN shares the key to getting your message across. Read more »
Errors, emotions, and ego so often block the fundamental laws of business success from being implemented.

Tips on Selling
Laws of business success

All businesses are unique but the principles behind success are universal. THOMAS YOUNG explains the nature of these principles, and how you can best implement them. Read more »
What if, instead of adding fuel, you removed friction?

Tips on Selling
Fuel and friction: the psychology of sales

Successfully reaching lofty sales targets is usually about more than just offering better products or selling harder. TOM MARTIN explains how retailers can increase sales by eliminating friction. Read more »
Understand consumers on an intimate and emotional level.

Tips on Selling
Demographics is dead – Here comes Personality Profiling!

Just when we thought that demographics are key to developing effective selling strategies, maybe we should think again. Let BRIAN WALKER explain how retailers could go the right path. Read more »
Every jeweller should have a ‘Never Out’ list of stock.

Tips on Selling
Six big ideas to increase sales

Running a jewellery business is one thing and ensuring the business is adaptive to the changing times is another. KIZER & BENDER provide useful tips on using ideas to improve sales. Read more »
The question is not what's in your brain, but rather what's in your mind.

Tips on Selling
Rebuilding mental wellbeing in sales

Lockdowns, restrictions and social distancing have all played a part in bringing many of us down; SUE BARRETT explores how the pandemic has put workplace mental health in the spotlight. Read more »
Encourage interaction of staff about the topic.

Tips on Selling
How to run a successful sales training session

Jewellers know they have to invest in stock, shop fit-outs, advertising and promotion however, DAVID BROWN says investing in staff training is often overlooked. Read more »

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