12/07/2021
• Simon Dell
Retailers who are aiming to increase their e-commerce sales should consider using the social media tool Instagram Shopping, writes SIMON DELL in this two-part series.
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31/05/2021
• Alex Fetanat
ALEX FETANAT explains the bene ts of structuring your e-commerce strategy using the funnel model – and how to improve it by using automation.
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04/05/2021
• Beth Walker
BETH WALKER discusses simple ways to update and upgrade your blog content to make it more effective at attracting readers, improving your search-engine ranking, and appealing to your audience.
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08/04/2021
• Erika Montgomery
The digital marketing landscape is constantly shifting, so it’s essential to set a quarterly appointment to review your strategy, writes ERIKA MONTGOMERY.
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03/03/2021
• Mandy Edwards
Variety is the spice of life when it comes to boosting your business’ social media engagement and reach, advises MANDY EDWARDS.
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27/01/2021
• Alex Fetanat
Adding a live chat function to your jewellery store’s website is one of the most effective ways to increase sales, retain customers, and identify ways to improve your business, writes ALEX FETANAT.
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30/11/2020
• Simon Dell
One of the most versatile and dynamic ways to engage with potential customers is through Instagram Stories – but it requires proper planning, writes SIMON DELL.
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10/11/2020
• Karyn Greenstreet
Social media can annoyingly sometimes feel like a one-way conversation. KARYN GREENSTREET discusses how to encourage commentary from customers in order to boost engagement and ultimately sales.
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06/10/2020
• Allison Hall
Instagram advertising is an important and ef cient tool in building your business, writes ALLISON HALL – but it is essential to have the correct strategy in place to make the most of this social media platform.
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21/08/2020
• David Brown
There are multiple factors contributing to how customers see you in the digital realm – many of which you can control. DAVID BROWN asks if it’s time to conduct an online audit of your website, listings and social media.
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09/04/2020
• David Brown
There are several simple strategies you can employ to improve your website and thereby improve online sales, writes DAVID BROWN.
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16/03/2020
• Mandy Edwards
There are many reasons why business owners struggle to manage – and get results – from their social media marketing, writes MANDY EDWARDS.
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06/02/2020
• Simon Dell
For all retailers, climbing the Google ranks is both an important issue and a constant battle. SIMON DELL explores the simple reasons you may be falling behind – and how to get back on top.
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04/11/2019
• Lilian Sue
Video is one of the most popular marketing tactics today and putting clips on Instagram’s IGTV can help your customer marketing go one step further. LILIAN SUE explains how to make the most of this useful function.
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02/10/2019
• Alisa Meredith
Of all the social media channels, Pinterest is one of the best for driving potential customers to your website. ALISA MEREDITH explains why retailers shouldn’t overlook this crucial digital tool.
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