10/06/2022
• Heather Cooper
Blogs! More and more businesses are pursuing them every day, but what’s it all about? HEATHER COOPER explores the many benefits blogging can offer retailers.
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11/05/2022
• Graham Jones
Businesses have a habit of avoiding routine maintenance, preferring to perform costly large overhauls every few years. GRAHAM JONES explains that small but consistent tweaks leads to big savings further down the line.
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31/03/2022
• Simon Dell
A pioneering wonder in digital communication, email has proven itself as a powerful marketing tool. But has it outlived its usefulness in this modern and disruptive era? Not yet! SIMON DELL explains why.
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03/03/2022
• Beth Walker
Digital marketing is crucial for businesses, especially in an age where people spend more time online and visibility becomes a necessity to thrive in the market. BETH WALKER explains the basics.
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18/01/2022
• Garry Grant
Do you want your customers to hang around on your website? GARRY GRANT says you might need to take a long hard look at your user experience.
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19/11/2021
• Simon Dell
Is social media working for your business? Could it be better? SIMON DELL goes back to basics to help you improve your online strategy.
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16/11/2021
• Donna St. Jean Conti
The ‘frequently asked questions’ page is often an afterthought when designing a website, but it can provide opportunities to both promote your business and increase sales, writes DONNA ST JEAN CONTI.
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15/11/2021
• Garry Grant
GARRY GRANT identifies the most common reasons your business’ website is falling short of expectations on Google, despite your best efforts.
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01/09/2021
• Beth Walker
Beth Walker presents a concise guide to the world of digital marketing for business owners, from content marketing to SEO and social media.
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02/08/2021
• Simon Dell
In part two of this series on Instagram Shopping, Simon Dell provides a step-by-step guide to setting up an Instagram Shop to best benefit your business.
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12/07/2021
• Simon Dell
Retailers who are aiming to increase their e-commerce sales should consider using the social media tool Instagram Shopping, writes SIMON DELL in this two-part series.
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31/05/2021
• Alex Fetanat
ALEX FETANAT explains the bene ts of structuring your e-commerce strategy using the funnel model – and how to improve it by using automation.
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04/05/2021
• Beth Walker
BETH WALKER discusses simple ways to update and upgrade your blog content to make it more effective at attracting readers, improving your search-engine ranking, and appealing to your audience.
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08/04/2021
• Erika Montgomery
The digital marketing landscape is constantly shifting, so it’s essential to set a quarterly appointment to review your strategy, writes ERIKA MONTGOMERY.
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03/03/2021
• Mandy Edwards
Variety is the spice of life when it comes to boosting your business’ social media engagement and reach, advises MANDY EDWARDS.
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