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The relationship your customers have with your business is crucial. | Source: Shutterstock

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Shaping your business around customer experience

The relationship your customers have with your business is crucial. MICHAEL HINSHAW encourages you to refine your approach to this relationship. Read more »
Websites not implementing these new tactics are missing opportunities for increased sales.

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The missing piece of the puzzle for your website

Are you ready to take your digital marketing strategy to the next level? THOMAS YOUNG discusses the hottest new tools available to increase the impact of business websites. Read more »
“A small business is not a ‘little’ big business.” | Source: Freepik

Business
Promotional mistakes your business should avoid

Placing your business in a position to succeed online can be a headache. BRIDGET BROWN reveals the digital marketing pitfalls small businesses should avoid. Read more »
The peak-end rule, introduced by academics in the 1990s, suggested that people are much more likely to remember a highlight of an event that occurs at either the beginning or the end of a journey.

Business
How do you treat your customers after they leave?

Customers may come and go. JEANNIE WALTERS says that the impression your business leaves on a customer can live forever. Read more »
Encouraging customers to provide feedback can create a platform for addressing concerns before they escalate to negative reviews. | Source: Shutterstock

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Turn your negative reviews into positive experiences

Even the best businesses must deal with negative feedback from time to time. DALE FURTWENGLER explains how you can avoid making a bad situation worse with conflict resolution. Read more »
Responding to negative reviews is difficult. Bad reviews hurt and sometimes they can be downright cruel. While it’s natural to get upset about your negative reviews, it’s important not to lose your cool or feel like retaliating. | Source: Freepik

Business
How do you respond to a negative review?

Customers are increasingly relying on online reviews. BRIDGET BROWN says it’s crucial business owners understand how to handle negative feedback. Read more »
Consider putting a QR code on your business card that allows people to add your information to their contacts.

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Can QR codes increase your sales and business results?

The pandemic has popularised the use of QR codes. BRIDGET BROWN has observed their widespread adoption by marketers and believes they have a role to play for jewellery retailers too. Read more »
Your customers want to see a product from all angles to really get a feel for the piece – give them that experience!

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Is your website sending customers to your competitors

The COVID situation has forced many businesses to rethink their online presence. SHANE O’NEILL offers some practical advice for improving your digital strategy. Read more »
Put yourself in the shoes of your followers and think closely about your content.

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Adapt or die! Stay on top of the social media game

The social media landscape is always changing. MANDY EDWARDS says your marketing strategy must adapt to reflect these changes to avoid failure. Read more »
For those who struggle with writing, there are some very good resources available to help you.

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Practical ideas for resources for business blogging

Most business owners understand that blogging has its benefits, but what are the options if you’re uncomfortable with your writing skills? HEATHER COOPER shares some practical advice for overcoming this hurdle. Read more »
Your updates have the potential to continue bringing traffic to your website long after they have been posted.

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Boost your business by blogging

Blogs! More and more businesses are pursuing them every day, but what’s it all about? HEATHER COOPER explores the many benefits blogging can offer retailers. Read more »
Regular checks and actions avoid a massive task in the future.

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From little tweaks, big savings grow

Businesses have a habit of avoiding routine maintenance, preferring to perform costly large overhauls every few years. GRAHAM JONES explains that small but consistent tweaks leads to big savings further down the line. Read more »
Emails provide an opportunity to connect with your target demographic.

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5 reasons why email marketing is important

A pioneering wonder in digital communication, email has proven itself as a powerful marketing tool. But has it outlived its usefulness in this modern and disruptive era? Not yet! SIMON DELL explains why. Read more »
To ensure your marketing is successful you must analyse each action.

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Back to basics: Digital marketing strategy 101

Digital marketing is crucial for businesses, especially in an age where people spend more time online and visibility becomes a necessity to thrive in the market. BETH WALKER explains the basics. Read more »
No one wants to stick around your website if you don't curate the UX.

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How user experience can impact your SEO

Do you want your customers to hang around on your website? GARRY GRANT says you might need to take a long hard look at your user experience. Read more »

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