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Make the most of Instagram’s e-commerce functionality with Shopping.

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How to use Instagram Shopping to increase your e-commerce sales: Part I

Retailers who are aiming to increase their e-commerce sales should consider using the social media tool Instagram Shopping, writes SIMON DELL in this two-part series. Read more »
Use the e-commerce ‘funnel’ to make your digital strategy more efficient.

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Understanding the marketing funnel for selling jewellery online

ALEX FETANAT explains the bene ts of structuring your e-commerce strategy using the funnel model – and how to improve it by using automation. Read more »
Revitalising your business’ blog is an effective way to boost your Google ranking.

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Overlooked blogging strategies that can improve your digital marketing results

BETH WALKER discusses simple ways to update and upgrade your blog content to make it more effective at attracting readers, improving your search-engine ranking, and appealing to your audience. Read more »
Keep your digital marketing strategy strong with regular check-ups.

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Is your digital marketing strategy due for a check-up?

The digital marketing landscape is constantly shifting, so it’s essential to set a quarterly appointment to review your strategy, writes ERIKA MONTGOMERY. Read more »
Approach content as you do painting – there’s room for more than one colour!

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Five out-of-the-box digital marketing ideas to refresh your content

Variety is the spice of life when it comes to boosting your business’ social media engagement and reach, advises MANDY EDWARDS. Read more »
The benefits of live chat go far beyond simply answering questions.

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The simple website element that can boost sales and customer loyalty

Adding a live chat function to your jewellery store’s website is one of the most effective ways to increase sales, retain customers, and identify ways to improve your business, writes ALEX FETANAT. Read more »
Entertaining, engaging, and informative Stories will produce real results.

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Make the most of Instagram Stories by creating a structured content plan

One of the most versatile and dynamic ways to engage with potential customers is through Instagram Stories – but it requires proper planning, writes SIMON DELL. Read more »

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Turning online ‘lurkers’ into customers

Social media can annoyingly sometimes feel like a one-way conversation. KARYN GREENSTREET discusses how to encourage commentary from customers in order to boost engagement and ultimately sales. Read more »
Instagram is more than a popularity contest – it’s a powerful sales tool.

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How to create an Instagram ad that increases sales

Instagram advertising is an important and ef cient tool in building your business, writes ALLISON HALL – but it is essential to have the correct strategy in place to make the most of this social media platform. Read more »

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Find yourself: reviewing your online presence

There are multiple factors contributing to how customers see you in the digital realm – many of which you can control. DAVID BROWN asks if it’s time to conduct an online audit of your website, listings and social media. Read more »

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The six keys to creating a website that improves your sales

There are several simple strategies you can employ to improve your website and thereby improve online sales, writes DAVID BROWN. Read more »
If your social media marketing is ineffective, you may be the problem.

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Why some people fail in social media marketing

There are many reasons why business owners struggle to manage – and get results – from their social media marketing, writes MANDY EDWARDS. Read more »
Broken links are one of the most common SEO problems

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How to identify and fix your website’s most common SEO problems

For all retailers, climbing the Google ranks is both an important issue and a constant battle. SIMON DELL explores the simple reasons you may be falling behind – and how to get back on top. Read more »
Instagram’s video functions offer a world of possibilities

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Boost your video strategy with IGTV

Video is one of the most popular marketing tactics today and putting clips on Instagram’s IGTV can help your customer marketing go one step further. LILIAN SUE explains how to make the most of this useful function. Read more »
A strong Pinterest strategy will pay off in the long term

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Increase website traffic with Pinterest

Of all the social media channels, Pinterest is one of the best for driving potential customers to your website. ALISA MEREDITH explains why retailers shouldn’t overlook this crucial digital tool. Read more »

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