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When you compare AI against human-generated recommendations, the bots still think we humans have the edge.

Business
Amazing retail result: AI trusts humans over computers

What does the digital future hold for traditional retailers? TOM MARTIN tested AI and was surprised by the results. Read more »
In the age of AI, our decision-making processes are significantly influenced by the algorithms and data analysis that AI systems provide. From personalised recommendations on shopping platforms to predictive algorithms in healthcare, AI plays a crucial role in shaping our daily choices.

Business
Understanding the psychology behind AI

Welcome to the world of tomorrow! GRAHAM JONES encourages you to learn more about AI before including it in your business. Read more »
Even in the world of referrals, credibility is key. When you’ve built a repository of public credibility, you make it easier for friends, family, and customers (current and former) to recommend you to their network.

Business
Establishing credibility in digital sales

Do you stand out online, or are you just like every other retailer? TOM MARTIN offers a guide to building trust through digital marketing. Read more »
In a significant shift for the digital marketing landscape, Instagram announced that public posts from professional accounts, business, and creator profiles will be visible through Google Search.

Business
Instagram posts are now searchable on Google

Digital marketing strategy on Instagram has changed significantly. SIMON DELL provides helpful advice on navigating this new landscape. Read more »

Business
Artificial Intelligence: The rise of the machines

Is it the next big thing or another experiment? BARRY URQUHART discusses the rise of AI shopping agents. Read more »
An effective customer relationship management (CRM) system can be transformative for a business if used effectively.

Business
Customer Relationship Management Software: It might be your best asset

Are you making the most of the business tools at your disposal? DAVID BROWN encourages you to maximise the opportunities presented by software. Read more »
Artificial Intelligence (AI) is no longer a futuristic concept; it’s here, and it’s already shaking up the retail industry.

Business
AI in Retail: Can it change your business?

Welcome to the world of tomorrow! DAVID BROWN discusses the impact AI tools will have on your jewellery business. Read more »
If your marketing strategy leans on banner ads and generic influencer shoutouts, chances are you’re being ignored.

Business
Winning over Gen Z: What's working in marketing?

Are you struggling to introduce younger consumers to your business? SIMON DELL reveals the principles for pitching your business to younger consumers. Read more »
The more we use these tools to do the work and think for us, the faster we lose our ability to exercise human judgment, creativity, critical thinking, and collaborative problem-solving.

Business
Should your business really be using AI?

It takes a master to teach a student and a coach to lead a team. DAVID BROCK offers a word of caution about rushing to use AI tools in your business. Read more »
Social media remains a major player in brand engagement, with people spending an average of two hours daily across various platforms.

Business
Digital marketing: What’s hot and what’s not?

As another year begins, it’s essential to reflect on the evolution of the marketplace. SIMON DELL reveals current trends in digital marketing. Read more »
The longevity of your business is a testament to your commitment to providing exceptional service.

Business
How you can beat online competition

Competition is fierce in the world of jewellery retail. ALEX FETANAT encourages you to make the most of what you have. Read more »
What are some things that AI can’t do that are so critical for humans to focus on?

Business
Can you do what Artificial Intelligence cannot?

Are we overlooking something important? DAVID BROCK considers some of the shortcomings of AI in the world of business. Read more »
In a world where online reviews wield significant influence and have become necessary in decision-making, understanding the nuances of this digital landscape is crucial for businesses and consumers alike.

Business
The consequences of leaving a bad review

Word of mouth spreads faster than ever for today’s retailers. SIMON DELL outlines the impact negative reviews have on businesses. Read more »
Any successful AI implementation requires you to have a clear purpose and measurable goal. What do you intend AI to accomplish?

Business
Take customer experience to a new level: Part II

Artificial Intelligence has changed the retail game. JEANNIE WALTERS reveals why it’s important to stay on top of evolving trends. Read more »
Understanding AI is not just about keeping pace with technology; it’s about leading the charge in innovation and personalisation and advocating for customers simultaneously.

Business
Take customer experience to a new level: Part I

Artificial Intelligence is reshaping retail. JEANNIE WALTERS explains how your business can benefit from AI programs. Read more »

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