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Business
Winning over Gen Z: What's working in marketing?

07/05/2025 • Simon Dell

Are you struggling to introduce younger consumers to your business? SIMON DELL reveals the principles for pitching your business to younger consumers. Read more »

The more we use these tools to do the work and think for us, the faster we lose our ability to exercise human judgment, creativity, critical thinking, and collaborative problem-solving.

Business
Should your business really be using AI?

14/04/2025 • David Brock

It takes a master to teach a student and a coach to lead a team. DAVID BROCK offers a word of caution about rushing to use AI tools in your business. Read more »

Business
Digital marketing: What’s hot and what’s not?

25/03/2025 • Simon Dell

As another year begins, it’s essential to reflect on the evolution of the marketplace. SIMON DELL reveals current trends in digital marketing. Read more »

The longevity of your business is a testament to your commitment to providing exceptional service.

Business
How you can beat online competition

11/02/2025 • Alex Fetanat

Competition is fierce in the world of jewellery retail. ALEX FETANAT encourages you to make the most of what you have. Read more »

What are some things that AI can’t do that are so critical for humans to focus on?

Business
Can you do what Artificial Intelligence cannot?

06/11/2024 • David Brock

Are we overlooking something important? DAVID BROCK considers some of the shortcomings of AI in the world of business. Read more »

In a world where online reviews wield significant influence and have become necessary in decision-making, understanding the nuances of this digital landscape is crucial for businesses and consumers alike.

Business
The consequences of leaving a bad review

01/10/2024 • Simon Dell

Word of mouth spreads faster than ever for today’s retailers. SIMON DELL outlines the impact negative reviews have on businesses. Read more »

Any successful AI implementation requires you to have a clear purpose and measurable goal. What do you intend AI to accomplish?

Business
Take customer experience to a new level: Part II

12/09/2024 • Jeannie Walters

Artificial Intelligence has changed the retail game. JEANNIE WALTERS reveals why it’s important to stay on top of evolving trends. Read more »

Understanding AI is not just about keeping pace with technology; it’s about leading the charge in innovation and personalisation and advocating for customers simultaneously.

Business
Take customer experience to a new level: Part I

07/08/2024 • Jeannie Walters

Artificial Intelligence is reshaping retail. JEANNIE WALTERS explains how your business can benefit from AI programs. Read more »

Millions of people did not wake up for work in early May because Apple failed to make the alarm on their iPhones work correctly.

Business
Should you have become alarmed by Apple’s failure?

05/07/2024 • Graham Jones

Technological failures often reveal ?aws in conventional wisdom. GRAHAM JONES encourages you to think outside the box. Read more »

Productivity shortfalls prevail with Artificial Intelligence (AI) applications.

Business
Artificial Intelligence: Over-capitalised and under-utilised

12/06/2024 • Barry Urquhart

Interested in introducing Artificial Business to your business but need help figuring out where to begin? BARRY URQUHART explains the importance of strategy. Read more »

AI is fundamentally a tool that complements existing human, systemic, and structural resources. It does not and should not be employed to replace them. Operating in or from a void is hollow.

Business
Artificial Intelligence: One step at a time

07/05/2024 • Barry Urquhart

Embracing emerging technology is exciting; however, we must proceed with caution. BARRY URQUHART encourages you to think before you consider implementing AI programs into your business. Read more »

Consumers increasingly value online reviews. Getting customers to review their experience with you is powerful. | Source: Freepik

Business
Why asking for online reviews is crucial for your business

16/04/2024 • Shep Hyken

Consumers are placing more value on online reviews than ever before. SHEP HYKEN shares why it's crucial to actively seek reviews for your business. Read more »

Every social media network is different; however, these algorithms aim to give social media users faster access to relevant content. | Source: Medium

Business
Understanding your online presence: The truth about social media algorithms

08/03/2024 • Simon Dell

What is a social media algorithm, and how does it affect your business? SIMON DELL breaks down the fundamentals of social media marketing. Read more »

The relationship your customers have with your business is crucial. | Source: Shutterstock

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Shaping your business around customer experience

14/02/2024 • Michael Hinshaw

The relationship your customers have with your business is crucial. MICHAEL HINSHAW encourages you to refine your approach to this relationship. Read more »

Websites not implementing these new tactics are missing opportunities for increased sales.

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The missing piece of the puzzle for your website

14/11/2023 • Thomas Young

Are you ready to take your digital marketing strategy to the next level? THOMAS YOUNG discusses the hottest new tools available to increase the impact of business websites. Read more »

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