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Search Results - Editor's Desk

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Over the past seven years, the diamond industry has undergone a profound transformation, and for that reason, The Great Diamond Debate is back, and this time, the stakes have never been higher.

Editor's Desk
Coming Soon: The Great Diamond Debate III

Is all fair in love and war? Are rules made to be broken? SAMUEL ORD provides a sneak peek of an upcoming special issue of Jeweller. Read more »
Expertise Events has since confirmed that the Big Night Out will be returning next year, with 22 August 2026 secured as the date for round two.

News
Big Night Out 2026: Return of high-profile jewellery industry event confirmed

Are we headed for calmer waters? SAMUEL ORD reflects on the importance of industry unity within the jewellery trade. Read more »
The devil is in the details for jewellery retailers. SAMUEL ORD encourages you to reconsider your pricing philosophy. | Source: Times of Malta/Matthew Mirabelli

Editor's Desk
Jewellery psychology: Subtle tweaks and significant sales

The devil is in the details for jewellery retailers. SAMUEL ORD encourages you to reconsider your pricing philosophy. Read more »
Digital retail scammers are a plague on the Australian jewellery industry.

Editor's Desk
Don’t hold your breath, no one is coming to save us

Digital retail scammers are a plague on the Australian jewellery industry. SAMUEL ORD says that despite the severity of the issue, there’s still no end in sight. Read more »
Have you heard about ‘ghost stores’? Let’s not mince words – they are a scam! They aren't even real stores. | Source: Freepik

Editor's Desk
Ghost stores are an evolving horror story

You can never be sure you’ll get what you pay for when shopping online. SAMUEL ORD discusses a troublesome phenomenon among online retailers. Read more »
Apprentices can learn from multiple mentors, each bringing their strengths and weaknesses to the process. This contributes to the creation of a more versatile jeweller.

Editor's Desk
Could you mentor the next great jeweller?

Where do the most talented bench jewellers come from? SAMUEL ORD discusses a pressing issue for the future of the jewellery trade. Read more »

Editor's Desk
Misleading advertising under the microscope

Trust is the most essential ingredient in effective communication. SAMUEL ORD reminds retailers that honesty is critical to the future of the industry. Read more »
This year, common sense has prevailed, with the two jewellery fairs now five weeks apart, with Jewellery Industry Fair moving to a later date. While the new schedule is good news, questions remain about the motives behind the change and its long-term impact.

News
Jewellery Trade Shows VII: Is this the end of the industry division?

Good news! It would appear that the Australian jewellery trade will be saved from the ignominy that unfolded last year when suppliers and retailers were confronted with a deliberate clash of dates for two jewellery fairs. Read more »
Continuous learning helps businesses adapt to market trends and outperform competitors. | Source: Gretchen Schmelzer

Editor's Desk
Tiny seeds sprout into mighty trees, small sparks ignite roaring fires

Are you ready to take a risk and try something different for the first time? SAMUEL ORD encourages retailers to embrace a changing landscape. Read more »
How often do you catch yourself saying: “Now, why didn’t I think of that?” Sometimes, complex issues are resolved by the most simple solutions.

Editor's Desk
Important: Special note regarding Jeweller's December issue

How often do you catch yourself saying: “Now, why didn’t I think of that?” Sometimes, complex issues are resolved by the most simple solutions. Read more »
When retailers face intense competition to capture the attention of consumers, every little edge becomes critical. | Source: Adobe Stock

Editor's Desk
Pricing psychology: A hidden edge not to be ignored

In a competitive market, every slight advantage is important. SAMUEL ORD explores the fascinating world of the psychology of retail pricing strategies. Read more »
In the US, Black Friday is the first Friday after Thanksgiving. In 2024, it will occur on 29 November. | Source: Daily Mail

Editor's Desk
Chaos: Jewellers thriving when the heat is on

The only way to handle pressure is to apply it. SAMUEL ORD reflects on significant changes to the retail landscape. Read more »
In August, the International Jewellery Fair (Expertise Events) and the Jewellery Industry Fair (Jewellery Industry Network) competed for the loyalty of the broader industry. | Source: International Jewellery Fairs and Jewellery Industry Network

Editor's Desk
Two critical lessons learned from Sydney’s showdown

Insanity is doing the same thing, over and over again, and expecting different results. SAMUEL ORD reveals two lessons from the competition between two jewellery fairs. Read more »
The magic of the tongue is the most dangerous of all spells. | Source: Flickr

Editor's Desk
Dark art of language: How words cast spells of deception

The magic of the tongue is the most dangerous of all spells. SAMUEL ORD discusses the deceptive influence of language in the jewellery industry. Read more »
Have you given your marketing strategy any thought? Instead of waiting for someone to bring you an opportunity, take the initiative and create a comprehensive plan. | Source: Adobe Stock

Editor's Desk
The future belongs to those who plan for it

Is your business ready to stand out when it matters most? SAMUEL ORD urges you to prepare for the busiest time of the year. Read more »

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