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Editor's Desk
Walking the fine line between exclusivity and obscurity

11/06/2026 • Samuel Ord

People have lost the plot over the new Swatch x Audemars Piguet launch. Or, as SAMUEL ORD explains, they merely failed to see the plot twist. Read more »

Pandora Jewelry has declared that the world-renowned standard for diamond grading – the legendary ‘4Cs’ – is apparently no longer acceptable for the company. It has announced its own expanded set of standards, claiming it is in the best interests of consumers.

News
Industry Hijacked: Who gave Pandora the right to rewrite?

15/05/2026 • Samuel Ord

Pandora Jewelry is the world’s largest jewellery brand. Could it also be the world’s most arrogant? Read more »

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Are you sick and tired of jargon and weasel words? The jewellery industry survives on clear and definitive communication, it’s time to stop all the nonsense, clichés and buzzwords. The above email could've been as simple as: "Let's talk tomorrow about our unisex fashion jewellery."

Editor's Desk
Lost in Translation: When language starts to lose all meaning

14/05/2026 • Samuel Ord

Put down the thesaurus! We don’t need all the nonsense; the jewellery industry survives on clear and definitive communication, and SAMUEL ORD says we should stop with all the clichés and buzzwords. Read more »

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The illusion of control has been stripped away and exposed.

Editor's Desk
When there’s nowhere to hide, there’s nothing to fear

06/05/2026 • Samuel Ord

What was once whispered behind closed doors is now shouted online. SAMUEL ORD discusses reputational management, and mismanagement, in the digital era. Read more »

The JAA board is in the spotlight again, this time concerning the appointment of two independent directors with specialised governance expertise. Anna Hakman was appointed one day after an online article was posted by the JAA that made false claims and which, presumably, was approved by the board.

News
Mystery: The tale of two independent JAA directors

04/05/2026 • Jeweller Research

In the past four months, the Jewellers Association of Australia (JAA) has appointed two co-opted (independent) directors to help the organisation ‘lead’ the local jewellery industry by providing governance and regulatory advice. Read more »

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TIME FOR RESET: The Jewellers Association Australia, as a body representing the Australian jewellery industry, has reached rock bottom. Where once the board could attract as many 14 directors from every sector of the trade, today it consists only of three small retailers.

News
The JAA’s Great Reset: The good thing about hitting rock bottom…

24/04/2026 • Jeweller Staff

The recent Annual General Meeting seems to indicate that the Jewellers Association of Australia (JAA) is at an all-time low concerning its status as a genuine representative industry body. Read more »

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FALSEHOOD: In dealing with one ‘controversy’ the JAA board created another by falsely claiming that over the past decade it has only reported the loss of member’s money in two financial years, when in fact it has been four years. It’s recent loss was due to internal accounting errors.

News
JAA’s suppliers failure leads to false claims and more controversy

10/04/2026 • Jeweller Research

Pressure continues to mount on the Jewellers Association of Australia (JAA) concerning its relationship with jewellery industry suppliers and wholesalers. Read more »

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AI is rapidly moving from theory to practical application across a wide range of industries, including the jewellery business.

Editor's Desk
AI Apocalypse: Tools will never replace craft

10/03/2026 • Samuel Ord

Skynet has started to take over the economy. How will this impact the jewellery trade? SAMUEL ORD discusses the future of the jewellery business in a digital world. Read more »

Following six months of correspondence, three attempts to arrange a meeting with industry ‘stakeholders’ the JAA Supplier Committee was not a formally constituted committee; it did not have decision-making authority and did not proceed to a formal meeting.

Editor's Desk
Train wreck: JAA’s Supplier Sub Committee does more harm than good

10/03/2026 • Jeweller Research

Emails obtained by Jeweller have revealed that an attempt by the Jewellers Association of Australia (JAA) to launch a sub committee dedicated to jewellery wholesalers and suppliers has ended in abject failure. Read more »

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Online retail scams designed to deceive consumers by posing as legitimate Australian businesses.

Editor's Desk
Gold, ghosts, & diamonds: A busy year ahead

12/02/2026 • Samuel Ord

Spooky scammers, overseas expansion, and the next generation are on the agenda. SAMUEL ORD outlines a significant year ahead in the Australian jewellery industry. Read more »

By appearing to arrogate acclaim from the buying groups that acted in good faith for the benefit of the entire industry, the Jewellers Association of Australia has once again alienated the very people and groups that it is meant to attract and represent.

Editor's Desk
JAA’s Correction Request: Rules for thee, but not me

09/02/2026 • Angela Han

Following the publication of a recent article concerning the most significant achievement in the local industry in the past decade, JAA president Joshua Sharp contacted Jeweller requesting what he described as a “correction” to the story. Read more »

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Ring in the future, ring out the past! In 2025, the jewellery industry experienced bends, and storms that shook the trade - with wars raging on all fronts, it was tough to see the forest from the trees. However, after all is said and done, we've remained unbroken.

News
Auld lang syne to 2025: Jewellery industry bends but refuses to break

22/12/2025 • Angela Han

In the blink of an eye, another year has come and gone and this year has been a doozy. That said, 2026 looks to be very exciting. Read more »

Mary wasn't too pleased that Mark got cold feet. “They grew the diamond under pressure; he crumbled under commitment.”

Diamonds
What becomes of the broken-hearted?

09/12/2025 • Angela Han

Angela Han argues that once ‘breach of promise to marry’ laws were abolished, diamond rings stopped being legal protection and started functioning as financial collateral. What's changed, and what does this mean for the broken-hearted? Read more »

The JAA’s participation in the Australian Jewellery Fair indicates a willingness to move on from past disputes. Meanwhile, the criticism from former board members suggests that some people are incapable of setting aside the petty politics that have divided the industry for nearly 10 years.

News
JAA detractors must answer some tough questions

11/11/2025 • Samuel Ord

Why are former board members criticising the JAA’s move to unite the industry? SAMUEL ORD questions who benefits from continued division with the jewellery trade. Read more »

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