12/11/2018
• Laura Dawson
Omnishoppers account for a large portion of modern consumer groups and, while they may often shop online, there is no reason this cannot be converted to visits in-store. LAURA DAWSON explains how.
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01/10/2018
• Mandy Edwards
Analysing the success of a business’ social media marketing campaign cannot be done solely by monitoring profit or revenue. MANDY EDWARDS looks to marketing insights when assessing success.
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15/08/2018
• Beth Walker
It can be tough and time-consuming to generate fresh, original content for websites and blogs. BETH WALKER shares strategies that can help the process.
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01/08/2018
• Simon Dell
SEO remains a necessary part of retail marketing and writing for search engine optimisation starts with a strong page title and description. SIMON DELL reports.
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04/07/2018
• Lilian Sue
Adding organic content is important but a mix of online content can help businesses ease the pressure to keep fans updated. LILIAN SUE discusses some online tools that can help.
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13/06/2018
• Harsh Ajmera
Online marketing doesn’t need to be an expensive pursuit. HARSH AJMERA discusses cost-effective ways to make the most of social media platforms.
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08/05/2018
• Melissa Megginson
Businesses that understand how to interpret social media data can unlock valuable customer insights. In part two of this series on Instagram marketing, MELISSA MEGGINSON shows how to use data to make better decisions.
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29/03/2018
• Melissa Megginson
Instagram is a great tool to build connections and engage with people but consistency is key. MELISSA MEGGINSON reports on how retailers can use a few simple tools to get in on this important phenomenon.
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07/03/2018
• Simon Dell
Successful social media requires careful consideration. Digital marketing consultant SIMON DELL lists the questions that firms should ask before launching online content strategies.
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07/02/2018
• Jared Stanton
Greater brand awareness, customer loyalty and engagement – and 178 million users worldwide – are just some of the reasons retailers should add snapchat to their marketing strategies in 2018. JARED STANTON reports.
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22/11/2017
• Lilian Sue
The festive season is chaotic but there is a plethora of digital staff collaboration tools to help businesses stay organised and running smoothly this christmas. LILIAN SUE reports.
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23/10/2017
• Alfred Lua
In a continuation of last month’s column, ALFRED LUA from social media management platform buffer discusses even more ways that businesses can learn from the errors of others.
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