11/10/2022
• Bridget Brown
The pandemic has popularised the use of QR codes. BRIDGET BROWN has observed their widespread adoption by marketers and believes they have a role to play for jewellery retailers too.
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11/10/2022
• Shane O’Neill
The COVID situation has forced many businesses to rethink their online presence. SHANE O’NEILL offers some practical advice for improving your digital strategy.
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16/08/2022
• Mandy Edwards
The social media landscape is always changing. MANDY EDWARDS says your marketing strategy must adapt to reflect these changes to avoid failure.
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04/07/2022
• Heather Cooper
Most business owners understand that blogging has its benefits, but what are the options if you’re uncomfortable with your writing skills? HEATHER COOPER shares some practical advice for overcoming this hurdle.
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10/06/2022
• Heather Cooper
Blogs! More and more businesses are pursuing them every day, but what’s it all about? HEATHER COOPER explores the many benefits blogging can offer retailers.
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11/05/2022
• Graham Jones
Businesses have a habit of avoiding routine maintenance, preferring to perform costly large overhauls every few years. GRAHAM JONES explains that small but consistent tweaks leads to big savings further down the line.
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31/03/2022
• Simon Dell
A pioneering wonder in digital communication, email has proven itself as a powerful marketing tool. But has it outlived its usefulness in this modern and disruptive era? Not yet! SIMON DELL explains why.
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03/03/2022
• Beth Walker
Digital marketing is crucial for businesses, especially in an age where people spend more time online and visibility becomes a necessity to thrive in the market. BETH WALKER explains the basics.
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18/01/2022
• Garry Grant
Do you want your customers to hang around on your website? GARRY GRANT says you might need to take a long hard look at your user experience.
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19/11/2021
• Simon Dell
Is social media working for your business? Could it be better? SIMON DELL goes back to basics to help you improve your online strategy.
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16/11/2021
• Donna St. Jean Conti
The ‘frequently asked questions’ page is often an afterthought when designing a website, but it can provide opportunities to both promote your business and increase sales, writes DONNA ST JEAN CONTI.
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15/11/2021
• Garry Grant
GARRY GRANT identifies the most common reasons your business’ website is falling short of expectations on Google, despite your best efforts.
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01/09/2021
• Beth Walker
Beth Walker presents a concise guide to the world of digital marketing for business owners, from content marketing to SEO and social media.
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02/08/2021
• Simon Dell
In part two of this series on Instagram Shopping, Simon Dell provides a step-by-step guide to setting up an Instagram Shop to best benefit your business.
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12/07/2021
• Simon Dell
Retailers who are aiming to increase their e-commerce sales should consider using the social media tool Instagram Shopping, writes SIMON DELL in this two-part series.
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