04/11/2019
• Lilian Sue
Video is one of the most popular marketing tactics today and putting clips on Instagram’s IGTV can help your customer marketing go one step further. LILIAN SUE explains how to make the most of this useful function.
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02/10/2019
• Alisa Meredith
Of all the social media channels, Pinterest is one of the best for driving potential customers to your website. ALISA MEREDITH explains why retailers shouldn’t overlook this crucial digital tool.
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16/08/2019
• David Coen
Crafting creative, regular posts isn’t enough when it comes to social-media marketing. DAVID COEN advises how to use content to convert fans into customers and generate worthwhile leads for your business.
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27/07/2019
• David Brown
There are multiple factors contributing to how customers see you in the digital realm – many of which you can control. DAVID BROWN asks if it’s time to conduct an online audit of your website, listings and social media.
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09/07/2019
• Graham Jones
Writing for the web is all about using accessible language. GRAHAM JONES warns retailers not to get bogged down in business speak when creating their digital content, even if they think it sounds impressive to readers.
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06/06/2019
• Mandy Edwards
In light of the social-media giant’s business practices, data security breaches and falling user numbers, MANDY EDWARDS asks if it’s really serving clients’ needs – and if digital marketing needs to evolve beyond facebook.
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11/05/2019
• Simon Dell
Just a few simple steps will get the attention of prospects online and blow away the competition. SIMON DELL reports on the easiest techniques for boosting your web profile in order to increase traffic and sales.
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10/04/2019
• Lilian Sue
Effective SEO is the first step to customers finding you online but, for retailers, optimising images can drive your digital marketing strategy one step further – and it’s never been easier to get it right. LILIAN SUE reports.
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09/03/2019
• Katie Bunch
It’s critical for any small business that you ensure customers can find you online and in person. This simple online tool makes it easier than ever. KATIE BUNCH explains how.
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10/02/2019
• Lilian Sue
High-resolution, colourful product images mean everything to jewellery retailers. LILIAN SUE discusses some online tools that can help produce stunning photos that wow customers.
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12/11/2018
• Laura Dawson
Omnishoppers account for a large portion of modern consumer groups and, while they may often shop online, there is no reason this cannot be converted to visits in-store. LAURA DAWSON explains how.
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01/10/2018
• Mandy Edwards
Analysing the success of a business’ social media marketing campaign cannot be done solely by monitoring profit or revenue. MANDY EDWARDS looks to marketing insights when assessing success.
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15/08/2018
• Beth Walker
It can be tough and time-consuming to generate fresh, original content for websites and blogs. BETH WALKER shares strategies that can help the process.
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01/08/2018
• Simon Dell
SEO remains a necessary part of retail marketing and writing for search engine optimisation starts with a strong page title and description. SIMON DELL reports.
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04/07/2018
• Lilian Sue
Adding organic content is important but a mix of online content can help businesses ease the pressure to keep fans updated. LILIAN SUE discusses some online tools that can help.
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