16/08/2019
• David Coen
Crafting creative, regular posts isn’t enough when it comes to social-media marketing. DAVID COEN advises how to use content to convert fans into customers and generate worthwhile leads for your business.
Read more »
|
27/07/2019
• David Brown
There are multiple factors contributing to how customers see you in the digital realm – many of which you can control. DAVID BROWN asks if it’s time to conduct an online audit of your website, listings and social media.
Read more »
|
09/07/2019
• Graham Jones
Writing for the web is all about using accessible language. GRAHAM JONES warns retailers not to get bogged down in business speak when creating their digital content, even if they think it sounds impressive to readers.
Read more »
|
06/06/2019
• Mandy Edwards
In light of the social-media giant’s business practices, data security breaches and falling user numbers, MANDY EDWARDS asks if it’s really serving clients’ needs – and if digital marketing needs to evolve beyond facebook.
Read more »
|
11/05/2019
• Simon Dell
Just a few simple steps will get the attention of prospects online and blow away the competition. SIMON DELL reports on the easiest techniques for boosting your web profile in order to increase traffic and sales.
Read more »
|
10/04/2019
• Lilian Sue
Effective SEO is the first step to customers finding you online but, for retailers, optimising images can drive your digital marketing strategy one step further – and it’s never been easier to get it right. LILIAN SUE reports.
Read more »
|
09/03/2019
• Katie Bunch
It’s critical for any small business that you ensure customers can find you online and in person. This simple online tool makes it easier than ever. KATIE BUNCH explains how.
Read more »
|
10/02/2019
• Lilian Sue
High-resolution, colourful product images mean everything to jewellery retailers. LILIAN SUE discusses some online tools that can help produce stunning photos that wow customers.
Read more »
|
12/11/2018
• Laura Dawson
Omnishoppers account for a large portion of modern consumer groups and, while they may often shop online, there is no reason this cannot be converted to visits in-store. LAURA DAWSON explains how.
Read more »
View Album
2 Images
|
01/10/2018
• Mandy Edwards
Analysing the success of a business’ social media marketing campaign cannot be done solely by monitoring profit or revenue. MANDY EDWARDS looks to marketing insights when assessing success.
Read more »
|
15/08/2018
• Beth Walker
It can be tough and time-consuming to generate fresh, original content for websites and blogs. BETH WALKER shares strategies that can help the process.
Read more »
|
01/08/2018
• Simon Dell
SEO remains a necessary part of retail marketing and writing for search engine optimisation starts with a strong page title and description. SIMON DELL reports.
Read more »
|
04/07/2018
• Lilian Sue
Adding organic content is important but a mix of online content can help businesses ease the pressure to keep fans updated. LILIAN SUE discusses some online tools that can help.
Read more »
View Album
2 Images
|
13/06/2018
• Harsh Ajmera
Online marketing doesn’t need to be an expensive pursuit. HARSH AJMERA discusses cost-effective ways to make the most of social media platforms.
Read more »
|
08/05/2018
• Melissa Megginson
Businesses that understand how to interpret social media data can unlock valuable customer insights. In part two of this series on Instagram marketing, MELISSA MEGGINSON shows how to use data to make better decisions.
Read more »
|