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Consider putting a QR code on your business card that allows people to add your information to their contacts.

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Can QR codes increase your sales and business results?

The pandemic has popularised the use of QR codes. BRIDGET BROWN has observed their widespread adoption by marketers and believes they have a role to play for jewellery retailers too. Read more »
Your customers want to see a product from all angles to really get a feel for the piece – give them that experience!

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Is your website sending customers to your competitors

The COVID situation has forced many businesses to rethink their online presence. SHANE O’NEILL offers some practical advice for improving your digital strategy. Read more »
Put yourself in the shoes of your followers and think closely about your content.

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Adapt or die! Stay on top of the social media game

The social media landscape is always changing. MANDY EDWARDS says your marketing strategy must adapt to reflect these changes to avoid failure. Read more »
For those who struggle with writing, there are some very good resources available to help you.

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Practical ideas for resources for business blogging

Most business owners understand that blogging has its benefits, but what are the options if you’re uncomfortable with your writing skills? HEATHER COOPER shares some practical advice for overcoming this hurdle. Read more »
Your updates have the potential to continue bringing traffic to your website long after they have been posted.

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Boost your business by blogging

Blogs! More and more businesses are pursuing them every day, but what’s it all about? HEATHER COOPER explores the many benefits blogging can offer retailers. Read more »
Regular checks and actions avoid a massive task in the future.

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From little tweaks, big savings grow

Businesses have a habit of avoiding routine maintenance, preferring to perform costly large overhauls every few years. GRAHAM JONES explains that small but consistent tweaks leads to big savings further down the line. Read more »
Emails provide an opportunity to connect with your target demographic.

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5 reasons why email marketing is important

A pioneering wonder in digital communication, email has proven itself as a powerful marketing tool. But has it outlived its usefulness in this modern and disruptive era? Not yet! SIMON DELL explains why. Read more »
To ensure your marketing is successful you must analyse each action.

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Back to basics: Digital marketing strategy 101

Digital marketing is crucial for businesses, especially in an age where people spend more time online and visibility becomes a necessity to thrive in the market. BETH WALKER explains the basics. Read more »
No one wants to stick around your website if you don't curate the UX.

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How user experience can impact your SEO

Do you want your customers to hang around on your website? GARRY GRANT says you might need to take a long hard look at your user experience. Read more »
Don't be confused by the purpose of social media algorithms

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The truth about social media algorithms

Is social media working for your business? Could it be better? SIMON DELL goes back to basics to help you improve your online strategy. Read more »
Answering your customers' questions can help you improve sales and SEO.

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The hidden power of your website’s FAQ page

The ‘frequently asked questions’ page is often an afterthought when designing a website, but it can provide opportunities to both promote your business and increase sales, writes DONNA ST JEAN CONTI. Read more »
Work through this simple checklist to determine your SEO weak points.

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Five reasons why your SEO efforts aren’t producing results

GARRY GRANT identifies the most common reasons your business’ website is falling short of expectations on Google, despite your best efforts. Read more »
Digital marketing is a broad concept with many different elements.

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The simplified guide to digital marketing

Beth Walker presents a concise guide to the world of digital marketing for business owners, from content marketing to SEO and social media. Read more »
Setting up an Instagram Shop is a quick and simple process.

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How to use Instagram Shopping to increase your e-commerce sales: Part II

In part two of this series on Instagram Shopping, Simon Dell provides a step-by-step guide to setting up an Instagram Shop to best benefit your business. Read more »
Make the most of Instagram’s e-commerce functionality with Shopping.

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How to use Instagram Shopping to increase your e-commerce sales: Part I

Retailers who are aiming to increase their e-commerce sales should consider using the social media tool Instagram Shopping, writes SIMON DELL in this two-part series. Read more »

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