19/11/2021
• Simon Dell
Is social media working for your business? Could it be better? SIMON DELL goes back to basics to help you improve your online strategy.
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16/11/2021
• Donna St. Jean Conti
The ‘frequently asked questions’ page is often an afterthought when designing a website, but it can provide opportunities to both promote your business and increase sales, writes DONNA ST JEAN CONTI.
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15/11/2021
• Garry Grant
GARRY GRANT identifies the most common reasons your business’ website is falling short of expectations on Google, despite your best efforts.
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01/09/2021
• Beth Walker
Beth Walker presents a concise guide to the world of digital marketing for business owners, from content marketing to SEO and social media.
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02/08/2021
• Simon Dell
In part two of this series on Instagram Shopping, Simon Dell provides a step-by-step guide to setting up an Instagram Shop to best benefit your business.
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12/07/2021
• Simon Dell
Retailers who are aiming to increase their e-commerce sales should consider using the social media tool Instagram Shopping, writes SIMON DELL in this two-part series.
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31/05/2021
• Alex Fetanat
ALEX FETANAT explains the bene ts of structuring your e-commerce strategy using the funnel model – and how to improve it by using automation.
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04/05/2021
• Beth Walker
BETH WALKER discusses simple ways to update and upgrade your blog content to make it more effective at attracting readers, improving your search-engine ranking, and appealing to your audience.
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08/04/2021
• Erika Montgomery
The digital marketing landscape is constantly shifting, so it’s essential to set a quarterly appointment to review your strategy, writes ERIKA MONTGOMERY.
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03/03/2021
• Mandy Edwards
Variety is the spice of life when it comes to boosting your business’ social media engagement and reach, advises MANDY EDWARDS.
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27/01/2021
• Alex Fetanat
Adding a live chat function to your jewellery store’s website is one of the most effective ways to increase sales, retain customers, and identify ways to improve your business, writes ALEX FETANAT.
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30/11/2020
• Simon Dell
One of the most versatile and dynamic ways to engage with potential customers is through Instagram Stories – but it requires proper planning, writes SIMON DELL.
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10/11/2020
• Karyn Greenstreet
Social media can annoyingly sometimes feel like a one-way conversation. KARYN GREENSTREET discusses how to encourage commentary from customers in order to boost engagement and ultimately sales.
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06/10/2020
• Allison Hall
Instagram advertising is an important and ef cient tool in building your business, writes ALLISON HALL – but it is essential to have the correct strategy in place to make the most of this social media platform.
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21/08/2020
• David Brown
There are multiple factors contributing to how customers see you in the digital realm – many of which you can control. DAVID BROWN asks if it’s time to conduct an online audit of your website, listings and social media.
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