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Instagram’s video functions offer a world of possibilities

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Boost your video strategy with IGTV

Video is one of the most popular marketing tactics today and putting clips on Instagram’s IGTV can help your customer marketing go one step further. LILIAN SUE explains how to make the most of this useful function. Read more »
A strong Pinterest strategy will pay off in the long term

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Increase website traffic with Pinterest

Of all the social media channels, Pinterest is one of the best for driving potential customers to your website. ALISA MEREDITH explains why retailers shouldn’t overlook this crucial digital tool. Read more »
Turning likes and shares into sales can be a challenge

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Attracting customers with social media

Crafting creative, regular posts isn’t enough when it comes to social-media marketing. DAVID COEN advises how to use content to convert fans into customers and generate worthwhile leads for your business. Read more »
Find out exactly what customers see when they search for you

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Reviewing your online presence

There are multiple factors contributing to how customers see you in the digital realm – many of which you can control. DAVID BROWN asks if it’s time to conduct an online audit of your website, listings and social media. Read more »
Using approachable language helps connect with readers

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Bigger isn't better in content marketing

Writing for the web is all about using accessible language. GRAHAM JONES warns retailers not to get bogged down in business speak when creating their digital content, even if they think it sounds impressive to readers. Read more »
Facebook is a digital marketer’s dream – and a user’s nightmare

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Is it time for us all to rethink Facebook?

In light of the social-media giant’s business practices, data security breaches and falling user numbers, MANDY EDWARDS asks if it’s really serving clients’ needs – and if digital marketing needs to evolve beyond facebook. Read more »
When it comes to the web, it’s all about standing out

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How to stand out in the online market

Just a few simple steps will get the attention of prospects online and blow away the competition. SIMON DELL reports on the easiest techniques for boosting your web profile in order to increase traffic and sales. Read more »
Improve your search results with image optimisation

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Optimise your images to climb Google ranks

Effective SEO is the first step to customers finding you online but, for retailers, optimising images can drive your digital marketing strategy one step further – and it’s never been easier to get it right. LILIAN SUE reports. Read more »
Up to 97 per cent of users search for local products on Google

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Does Google know you're in business?

It’s critical for any small business that you ensure customers can find you online and in person. This simple online tool makes it easier than ever. KATIE BUNCH explains how. Read more »
Create dynamic images using a variety of online mediums

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Gain customers with eye-catching images

High-resolution, colourful product images mean everything to jewellery retailers. LILIAN SUE discusses some online tools that can help produce stunning photos that wow customers. Read more »
Bricks-and-mortar stores must master digital marketing

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Increase store visits with digital marketing

Omnishoppers account for a large portion of modern consumer groups and, while they may often shop online, there is no reason this cannot be converted to visits in-store. LAURA DAWSON explains how. Read more »
Determine the business’ end goal to analyse social media success

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Determining social media marketing success

Analysing the success of a business’ social media marketing campaign cannot be done solely by monitoring profit or revenue. MANDY EDWARDS looks to marketing insights when assessing success. Read more »
Getting words onto the page is the first step to success

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Creating outstanding blog content

It can be tough and time-consuming to generate fresh, original content for websites and blogs. BETH WALKER shares strategies that can help the process. Read more »
A website’s page title and description will impact web traffic

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How to write for SEO (and why it matters)

SEO remains a necessary part of retail marketing and writing for search engine optimisation starts with a strong page title and description. SIMON DELL reports. Read more »
Curating content can help retailers establish their authority

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Attract new audiences with curation

Adding organic content is important but a mix of online content can help businesses ease the pressure to keep fans updated. LILIAN SUE discusses some online tools that can help. Read more »

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Sunday, 08 December, 2019 02:35pm
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