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Search Results - Soapbox & Opinions

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Soapbox & Opinions
Honouring the past and shaping the future

Reinventing a business without sacrificing its roots is the ultimate challenge. GAVIN BAIRD reflects on the importance of communication and strategy. Read more »

Soapbox & Opinions
Don’t be scared of ghosts: Jewellers must stay online!

Ghost stores are a spooky sight for jewellery retailers. OLIVIA DESKOSKI says that despite recent challenges, the reward still outweighs the risk for online businesses. Read more »

Soapbox & Opinions
Risk, Reward, & Rough: Advice for the next generation

How will your impact be remembered? Are you willing to try something new? STEVE DER BEDROSSIAN provides words of wisdom for the future of the jewellery industry. Read more »

Soapbox & Opinions
Behind the curtain: A journey into Jaipur’s finest cutting houses

Behind every gemstone is a story desperately waiting to be told. BRENDAN MCCREESH encourages you to step out of the store and into the world. Read more »

Soapbox & Opinions
Good fortunes: The living spirit of the Australian opal industry

There’s an opportunity not to be missed! MAXINE O’BRIEN encourages you to voyage into the outback and witness the opal trade with your own eyes. Read more »

Soapbox & Opinions
Challenging the way we view customer loyalty with science

Everyone knows customer loyalty is essential; however, few know where to begin. ESTHER LIGTHART takes a fresh look at the importance of customer loyalty. Read more »

Soapbox & Opinions
Bling unleashed: Why is jewellery bigger, bolder, and brighter?

The game has changed and retailers must adapt, or risk being left behind. TOBY BENSIMON discusses the influence of social media on modern consumers. Read more »
Jewellery is frequently acquired to commemorate a significant occasion or milestone. When a business provides that perfect experience, it establishes a lifelong bond with its clients and even the next generation.

Soapbox & Opinions
Opportunities and advantages in the Australian jewellery trade

There’s an undeniable passion for custom-made jewellery among consumers. JAMES TEMELLI says this presents an opportunity not to be missed. Read more »
Planning for tomorrow should begin today.

Soapbox & Opinions
There’s nothing more expensive than a missed opportunity

There are valuable opportunities on the horizon for the opal industry. ERIK MADSEN says that planning for tomorrow should begin today. Read more »
If you love what you do, every challenge is just another part of a journey I wouldn’t trade anything for.

Soapbox & Opinions
Taming the Beast: Lessons learned from 30 years in jewellery retail

Time flies when you're having fun! ROMEL SANTOS reflects on wisdom attained across three decades in jewellery retail. Read more »
As a jeweller and a business owner, I urge the key players in our industry to put aside differences and reconcile.

Soapbox & Opinions
End the division: A rallying cry for unity in the Australian jewellery industry

United we stand, divided we fall. TRENT CULLUM urges the jewellery industry to settle petty disagreements for the sake of the trade. Read more »
When designing the layout of your jewellery store, it’s always crucial to ask yourself who you’re hoping to attract.

Soapbox & Opinions
Designing your dream jewellery store: Who are you targeting?

Take aim and fire! GORDON SIMMONDS discusses the importance of designing your jewellery store with a specific audience in mind. Read more »
In today’s increasingly digital day and age, it’s important to remember that we’re still human – we haven’t turned into robots yet!

Soapbox & Opinions
From pixels to products: Rediscover the people behind your business

In business, it’s important to spend your time wisely. STEFANIE WERNEKINCK encourages you to escape the grind for a few days. Read more »
It’s no surprise that opal is Australia’s national gemstone — the industry behind it reflects our national spirit.

Soapbox & Opinions
Please don't forget about the little guy!

An increasing mountain of bureaucracy is grinding Australia’s iconic opal mining industry into the ground, writes ALISON SUMMERVILLE. Read more »
The jewellery industry is blessed with a rich history; however, when you rely on convention it’s easy to get stuck in your ways.

Soapbox & Opinions
To improve is to change; to be perfect is to change often

The jewellery industry is blessed with a rich history; however, when you rely on convention it’s easy to get stuck in your ways. NICOLE BENDER encourages you to embrace change within your business. Read more »

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