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Re-think your consumer and their needs

Advertising Report
Advertising isn't the problem - marketing is

Before blaming poor advertising for a lack of sales, retailers should scrutinise the category and the consumer of their products, then adjust their strategy and creative brief accordingly, BARRY URQUHART advises. Read more »

Advertising Report
DRC Techno delivers diverse diamond detection solutions

DRC Techno is a not-for-profit research and development company focusing on diamond technology that delivers assurance  for anyone in the business of buying and trading diamonds, especially in a time like today where you need to know that you're buying the real deal. Read more »

Advertising Report
Yehuda's Sherlock Holmes detects diamonds on the go

With a legacy steeped in diamond history, Yehuda Diamonds continues to innovate with Sherlock Holmes, a simple portable device that helps diamond buyers in a market where lab-created diamonds are more proliferative. Dror Yehuda speaks to Jeweller about his father's legacy as the inventor of the laser-drilling of diamonds to his company's current innovations.  Read more »

Advertising Report
CAD/CAM in 2016: Bermark Design


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Sunday, 08 December, 2019 02:35pm
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