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Search Results - Tips on Selling

your search of 'Tips on Selling' has 202 results.

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Baker's delight embraces a good cause

Tips on Selling
Cause and effect: Mastering cause marketing

Aligning with a charity was once a great way to promote product – but is no longer enough to impress customers. MEGAN BRENIG discusses how brands can overcome consumer scepticism about cause marketing. Read more »
Are discounts really worth it?

Tips on Selling
The hidden cost of discounting

It’s the oldest trick in the book – retailers who lower their prices will increase their sales. The concept seems simple enough, but BARRY URQUHART questions whether it works, and if it’s really worth it. Read more »
Customer satisfaction can be fleeting

Tips on Selling
Data matters - satisfaction versus loyalty

Customer satisfaction is not the same as customer loyalty but if customers are happy, does it matter what retailers call it? Yes, says LISA MASIELLO, who argues that the terms aren’t interchangeable. Read more »
Embrace omnichannel retailing

Tips on Selling
New times call for new models

As the retail industry adapts and evolves to meet the demands of the consumer, BRYAN PEARSON discusses what today’s retailers are doing right – and what they’re still getting wrong. Read more »
Publishing prices saves everyone time

Tips on Selling
Should you publish pricing on your website?

Advertising prices through online marketing can be a minefield. JEREMY MILLER has some tips as to how you can decide whether or not it is a move you should consider making. Read more »
Allow diamonds to sparkle

Tips on Selling
Three focal points for your diamond business

How does your percentage of diamond sales compare to what it once was? Jewellers should focus on their primary points of difference, according to DAVID BROWN. Read more »

Tips on Selling
Significant retail trends in 2019

Large retailers are often at the cutting edge of consumer change. RICHARD SHAPIRO looks at some of the significant shifts gaining foothold in the US. Read more »

Tips on Selling
Defying drought: retailers reflect on dry spell

How can regional retailers change how they do business to counter difficult times? How are jewellers tweaking their business operations to adapt. Read more »
Pricing correctly is not intuition-based

Tips on Selling
Pricing product key to retail success

Setting a fair and reasonable price is not only vital for consumers but also for the success of a business. THOMAS YOUNG explains how to price to thrive, rather than survive. Read more »
Extended refunds are not a curse

Tips on Selling
Uncover rewards with extended refunds

Extending the refund period will generate goodwill benefits for retailers without significantly adding costs, proving it is not the death wish it may be perceived to be. DAVID BROWN reports. Read more »
Get the message out loud and clear

Tips on Selling
Communication that grabs attention

In an age of instant communication, impersonal communications fail to impress consumers. BARRY URQUHART discusses how to grab and hold the attention of shoppers. Read more »
Conscious selling promotes growth

Tips on Selling
Conscious selling in seven ways

Understanding the concept of conscious selling is so important for business growth, particularly in a time of significant industry changes. BERNADETTE MCCLELLAND shares her philosophy. Read more »

Tips on Selling
Five ways to maximise profit on all stock

Profit margin is a metric that should always be on a retailer’s radar, and for good reason: it answers critical questions about your business. FRANCESCA NICASIO reports. Read more »
Combining the digital and personal wins

Tips on Selling
Four characteristics of modern consumers

Retailers require a mix of human services and new technologies to meet the needs of today’s demanding consumer. STEVEN VAN BELLEGHAM reports. Read more »
Role-play real scenarios in training

Tips on Selling
Telling ain't selling, nor it is managing

Telling is not selling, but telling is not coaching either. GRETCHEN GORDON discusses why telling is an ineffective way to train a sales team. Read more »

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Tuesday, 23 April, 2019 06:11am
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