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Search Results - Tips on Selling

your search of 'Tips on Selling' has 215 results.

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Put your resources into loyal shoppers.

Tips on Selling
Are all customers truly created equal?

When it comes to dealing with different types of customers, DAVID BROWN reveals the surprising shopper category where retailers should be expending most of their energy, in order to get the best returns. Read more »
Certain tactics nibble away at profits

Tips on Selling
Retailers must beware of the nibbler

Some customers will chip away at your profits while you unwittingly chase the sale. BRIAN JEFFREY offers a simple way to stop the nibblers in their tracks, protect your bottom line and retain your product’s value. Read more »

Tips on Selling
The future of sales leadership

RYAN ESTIS shares the key factors in creating a high-growth sales strategy and keeping up momentum from two leading lights of progressive management. Read more »
Strengthen your stories with data

Tips on Selling
Why epic, data-driven storytelling works

There’s an easy way to enrich your digital content – utilising compelling statistics will help you to earn credibility with readers and make your message stick in their minds. WILLIAM COMCOWICH explains how. Read more »
Grow profits with a logical approach

Tips on Selling
How to get the price right - and profit

When it comes to setting your prices, the process is more science than art – and knowing how to price products correctly will have a significant impact on a store’s bottom line. THOMAS YOUNG reports. Read more »

Tips on Selling
Predicting the new customer experience

Brands are striving relentlessly to improve the customer experience with big data and new digital technologies. STEVEN VAN BELLEGHEM peers into the crystal ball and predicts how shopping will evolve even further in the years ahead. Read more »
In retail, customer service comes first

Tips on Selling
When customer service is unshackled

It’s not enough for a business to offer customer service – it should be customer-centric from the top down. BARRY URQUHART explores how corporate culture must evolve to put customer-service skills first. Read more »
Being too tough demoralises workers

Tips on Selling
The marshmallow or the meanie pants?

Sales managers often fall into one of two roles: marshmallow or meanie pants. GRETCHEN GORDON reveals how to avoid this trap by never losing sight of the main goal – getting the absolute best out of employees. Read more »
Discuss price at the right time

Tips on Selling
How to overcome common sales obstacles

In any approach to sales, there are two inevitable hurdles: the price conversation and customer rejection. The way to deal with both these challenges is with timing, confidence and resilience, writes JEREMY MILLER. Read more »

Tips on Selling
Dealing with distracted shoppers

Keeping customers engaged can be a struggle for retailers but there are strategies that can help. FRANCESCA NICASIO reports. Read more »
Meeting a new person is just like a sale

Tips on Selling
Sales tips you can apply to everyday life

The key skills and insights of the salesperson aren’t just limited to the shop floor; they can also help you navigate tricky social situations and uncertain interactions outside of work, writes SUE BARRETT. Read more »
If a pitch starts badly, it won’t improve

Tips on Selling
How to lose a sale - before you get it

It’s surprisingly easy to lose a sale. From inadequate communication to bad timing, BRIAN JEFFREY explores the common pitfalls, oversights and mistakes sellers make when interacting with prospective clients. Read more »

Tips on Selling
Logging onto the Internet of Things

The internet of things can offer insights into what customers really care about. CHRIS PETERSEN reveals how retailers can leverage this emerging technology sector for a more effective selling strategy. Read more »
Baker's delight embraces a good cause

Tips on Selling
Cause and effect: Mastering cause marketing

Aligning with a charity was once a great way to promote product – but is no longer enough to impress customers. MEGAN BRENIG discusses how brands can overcome consumer scepticism about cause marketing. Read more »
Are discounts really worth it?

Tips on Selling
The hidden cost of discounting

It’s the oldest trick in the book – retailers who lower their prices will increase their sales. The concept seems simple enough, but BARRY URQUHART questions whether it works, and if it’s really worth it. Read more »

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Wednesday, 21 August, 2019 06:34am
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