08/04/2021
• Simon Dell
Content has always been important in digital marketing, but the landscape has now shifted, writes SIMON DELL, who advises business owners to focus on new ways of communicating online.
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08/04/2021
• Jeannie Walters
Giving attention to the relationship between your business and its customers pays dividends, writes JEANNIE WALTERS, who advises on the simple ways to keep your store in high regard.
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03/03/2021
• Steven Van Belleghem
STEVEN VAN BELLEGHEM examines how the disruptions of 2020 have forced businesses to evolve and accelerated trends within the retail sector.
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03/03/2021
• Rich Kizer and Georganne Bender
There are several retail strategies you can implement to get your slow-moving product out the door, write RICH KIZER and GEORGANNE BENDER.
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03/03/2021
• Barry Urquhart
The economic bounce-back from COVID-19 is well underway, but BARRY URQUHART cautions those who do not heed the permanent changes to the market – and consumers’ expectations.
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27/01/2021
• Reilly Stephens
With a new generation of consumers coming of age and economic power, REILLY STEPHENS advises the ways retailers can appeal to Gen Z without alienating their older customers.
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27/01/2021
• Sue Barrett
Selling and serving customers relies on the ability to understand their wants and needs, as well as their communication context, writes SUE BARRETT.
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27/01/2021
• Michael Kling
MICHAEL KLING identifies the major social and technological trends that will shape the PR and marketing strategies of businesses large and small in 2021.
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30/11/2020
• Peter Bakker
As Australia slowly emerges from the grip of COVID-19, SUE BARRETT reflects on the unavoidable and unexpected challenges of this year – and what business owners can learn about resilience, leadership, and change.
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30/11/2020
• Rich Kizer and Georganne Bender
While some aspects of your business have undoubtedly had to change and adapt to the new reality of retail, there are other elements that you can’t afford to neglect, advise RICH KIZER and GEORGANNE BENDER.
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26/11/2020
• William Comcowich • Contributor
It is critical to measure the success of PR and marketing campaigns – the challenge is doing so in a cost-effective manner, writes WILLIAM COMCOWICH.
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10/11/2020
• Lisa Masiello
Customer satisfaction is not the same as customer loyalty but if customers are happy, does it matter what retailers call it? Yes, says LISA MASIELLO, who argues that the terms aren’t interchangeable.
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06/10/2020
• Rich Kizer and Georganne Bender
The way your business is perceived by potential customers can be the difference between making a sale or losing it to a competitor – and the key to controlling that perception is branding, advise RICH KIZER and GEORGANNE BENDER.
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06/10/2020
• Barry Urquhart
During and post-COVID, consumers have been exhibiting unfamiliar buying patterns. For retailers, it’s a case of same, same, but different – and the approach to marketing should reflect that, says BARRY URQUHART.
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19/05/2020
• David Brown
In the midst of an unprecedented and overwhelming global crisis, DAVID BROWN offers much-needed food for thought as well as practical management tips for retail jewellers.
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