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Search Results - Business

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Business
Strategy Survival lessons of the pandemic for business owners

As Australia slowly emerges from the grip of COVID-19, SUE BARRETT reflects on the unavoidable and unexpected challenges of this year – and what business owners can learn about resilience, leadership, and change. Read more »
Retailers must do more to attract and close every sale.

Business
Six simple and effective selling tips you can implement right now

While some aspects of your business have undoubtedly had to change and adapt to the new reality of retail, there are other elements that you can’t afford to neglect, advise RICH KIZER and GEORGANNE BENDER. Read more »
Dive into the data to find out if your campaign is reaching its targets.

Business
How to evaluate your PR and marketing strategy on a limited budget

It is critical to measure the success of PR and marketing campaigns – the challenge is doing so in a cost-effective manner, writes WILLIAM COMCOWICH. Read more »

Business
Data matters - satisfaction versus loyalty

Customer satisfaction is not the same as customer loyalty but if customers are happy, does it matter what retailers call it? Yes, says LISA MASIELLO, who argues that the terms aren’t interchangeable. Read more »

Business
Brand aid: how to build brand equity for your business

The way your business is perceived by potential customers can be the difference between making a sale or losing it to a competitor – and the key to controlling that perception is branding, advise RICH KIZER and GEORGANNE BENDER. Read more »
Post-COVID, consumer psychology has seen a profound shift.

Business
Adapting marketing strategies to the changing patterns of consumer behaviour

During and post-COVID, consumers have been exhibiting unfamiliar buying patterns. For retailers, it’s a case of same, same, but different – and the approach to marketing should reflect that, says BARRY URQUHART. Read more »
In times like these, you can save your business with the right steps and even grow if you continue to keep up the right management.

Business
Six things you can do now to manage your business through COVID-19

In the midst of an unprecedented and overwhelming global crisis, DAVID BROWN offers much-needed food for thought as well as practical management tips for retail jewellers. Read more »
A pandemic is known as a ‘black swan’ event.

Business
COVID-19 impact on jewellery industry insights

The coronavirus crisis has left international businesses as exposed as local ones. ARABELLA RODEN spoke to Roland Lorie, CEO International Gemological Institute, and Avi Levy, president IGI North America, to discuss the global impact of the pandemic on the jewellery industry. Read more »

Business
Real reasons you can't close the sale - and how to overcome them

To increase the effectiveness of your sales techniques, it is critical to understand your customer’s behaviour and thinking, writes BRI WILLIAMS. Read more »

Business
Simple and effective ways to boost your word-of-mouth referrals

Building buzz around your business can be challenging, writes THOMAS YOUNG, but one of the simplest – and best – ways to market yourself is through your customers. Read more »

Business
The critical factors when managing your staff during a recession

Tough trading conditions can bring out the worst in a manager – but they are also an opportunity to show your best leadership qualities, explains BRIAN JEFFREY. Read more »

Business
The six keys to creating a website that improves your sales

There are several simple strategies you can employ to improve your website and thereby improve online sales, writes DAVID BROWN. Read more »

Business
Why repeat sales are so important – and how you can increase them

One of the most cost-effective ways to improve your business is to focus on repeat sales. RICHARD SHAPIRO explains how to keep customers coming back to your store. Read more »

Business
How to compete with your biggest competitors

Don’t be afraid of, or dismiss, your competitors, write RICH KIZER and GEORGANNE BENDER. Instead, ask yourself what you can learn from your retail rivals. Read more »
Co-ordinate your PR and marketing strategies to amplify results.

Business
Why PR and marketing go hand-in-hand

In many businesses, public relations and marketing often operate as separate departments or teams. That structure can lead to a lack of co-ordination and missed opportunities, writes WILLIAM J COMCOWICH. Read more »

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