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Search Results - Business

your search of 'Business' has 31 results.

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Business
Why content is – still – king when it comes to marketing your business

Content has always been important in digital marketing, but the landscape has now shifted, writes SIMON DELL, who advises business owners to focus on new ways of communicating online. Read more »
Customers are more loyal to businesses they know and trust.

Business
Three golden rules for investing in relationships with customers

Giving attention to the relationship between your business and its customers pays dividends, writes JEANNIE WALTERS, who advises on the simple ways to keep your store in high regard. Read more »

Business
Forecasting the future of customer experience and consumer behaviour

STEVEN VAN BELLEGHEM examines how the disruptions of 2020 have forced businesses to evolve and accelerated trends within the retail sector. Read more »
The first discount is the cheapest, so make sure you time it right.

Business
How to move the stock that just isn’t selling

There are several retail strategies you can implement to get your slow-moving product out the door, write RICH KIZER and GEORGANNE BENDER. Read more »
Rainy-day planning still matters even when the storm passed.

Business
Retailers can’t afford to ignore the business lessons of 2020

The economic bounce-back from COVID-19 is well underway, but BARRY URQUHART cautions those who do not heed the permanent changes to the market – and consumers’ expectations. Read more »

Business
How to make Gen Z – and everyone else – love your brand

With a new generation of consumers coming of age and economic power, REILLY STEPHENS advises the ways retailers can appeal to Gen Z without alienating their older customers. Read more »
Approach communicating and serving customers with an open mind.

Business
Why emotional literacy is the key to making sales

Selling and serving customers relies on the ability to understand their wants and needs, as well as their communication context, writes SUE BARRETT. Read more »
Use these principles to guide your marketing and PR strategy for the next 12 months – and beyond.

Business
Key marketing and PR predictions for the year ahead

MICHAEL KLING identifies the major social and technological trends that will shape the PR and marketing strategies of businesses large and small in 2021. Read more »

Business
Strategy Survival lessons of the pandemic for business owners

As Australia slowly emerges from the grip of COVID-19, SUE BARRETT reflects on the unavoidable and unexpected challenges of this year – and what business owners can learn about resilience, leadership, and change. Read more »
Retailers must do more to attract and close every sale.

Business
Six simple and effective selling tips you can implement right now

While some aspects of your business have undoubtedly had to change and adapt to the new reality of retail, there are other elements that you can’t afford to neglect, advise RICH KIZER and GEORGANNE BENDER. Read more »
Dive into the data to find out if your campaign is reaching its targets.

Business
How to evaluate your PR and marketing strategy on a limited budget

It is critical to measure the success of PR and marketing campaigns – the challenge is doing so in a cost-effective manner, writes WILLIAM COMCOWICH. Read more »

Business
Data matters - satisfaction versus loyalty

Customer satisfaction is not the same as customer loyalty but if customers are happy, does it matter what retailers call it? Yes, says LISA MASIELLO, who argues that the terms aren’t interchangeable. Read more »

Business
Brand aid: how to build brand equity for your business

The way your business is perceived by potential customers can be the difference between making a sale or losing it to a competitor – and the key to controlling that perception is branding, advise RICH KIZER and GEORGANNE BENDER. Read more »
Post-COVID, consumer psychology has seen a profound shift.

Business
Adapting marketing strategies to the changing patterns of consumer behaviour

During and post-COVID, consumers have been exhibiting unfamiliar buying patterns. For retailers, it’s a case of same, same, but different – and the approach to marketing should reflect that, says BARRY URQUHART. Read more »
In times like these, you can save your business with the right steps and even grow if you continue to keep up the right management.

Business
Six things you can do now to manage your business through COVID-19

In the midst of an unprecedented and overwhelming global crisis, DAVID BROWN offers much-needed food for thought as well as practical management tips for retail jewellers. Read more »

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