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Business
Identifying the 10 key traits of a teammate employee

RYAN ESTIS discusses the most important characteristics in valuable employees who contribute the most to a business’ success. Read more »
An untapped market of previous purchasers may be lost in your database.

Business
Looking for – and finding – a business’ ‘lost customers’

While many businesses focus on new customer acquisition, BARRY URQUHART extolls the bene ts of re-engaging past shoppers who may have been forgotten. Read more »

Business
The art of the essential: doing less and achieving more

The key to managing a business – and a life – is balance, and that means identifying which tasks to prioritise and which to delegate, or abandon altogether, writes DAVID BROWN. Read more »
Ensure your marketing plan covers all the necessary bases.

Business
Five questions your marketing plan should be able to answer

Writing a marketing plan is easy – writing an effective marketing plan can be a much trickier proposition, explains DENYSE DRUMMOND-DUNN, who advises taking a question-based approach to the task. Read more »

Business
Does your store have ‘community charisma’?

Today’s consumers want to feel connected to the businesses they purchase from – and being part of the local community goes a long way towards earning their trust and con dence, write RICH KIZER and GEORGANNE BENDER. Read more »
Marketing efforts should focus on a customer’s second purchase.

Business
Why second is better than first when it comes to sales

A customer’s second purchase with your business is the most critical part of the buying journey – and this should be the focus of your marketing strategy, writes CHRIS PETERSEN. Read more »

Business
Why content is – still – king when it comes to marketing your business

Content has always been important in digital marketing, but the landscape has now shifted, writes SIMON DELL, who advises business owners to focus on new ways of communicating online. Read more »
Customers are more loyal to businesses they know and trust.

Business
Three golden rules for investing in relationships with customers

Giving attention to the relationship between your business and its customers pays dividends, writes JEANNIE WALTERS, who advises on the simple ways to keep your store in high regard. Read more »

Business
Forecasting the future of customer experience and consumer behaviour

STEVEN VAN BELLEGHEM examines how the disruptions of 2020 have forced businesses to evolve and accelerated trends within the retail sector. Read more »
The first discount is the cheapest, so make sure you time it right.

Business
How to move the stock that just isn’t selling

There are several retail strategies you can implement to get your slow-moving product out the door, write RICH KIZER and GEORGANNE BENDER. Read more »
Rainy-day planning still matters even when the storm passed.

Business
Retailers can’t afford to ignore the business lessons of 2020

The economic bounce-back from COVID-19 is well underway, but BARRY URQUHART cautions those who do not heed the permanent changes to the market – and consumers’ expectations. Read more »

Business
How to make Gen Z – and everyone else – love your brand

With a new generation of consumers coming of age and economic power, REILLY STEPHENS advises the ways retailers can appeal to Gen Z without alienating their older customers. Read more »
Approach communicating and serving customers with an open mind.

Business
Why emotional literacy is the key to making sales

Selling and serving customers relies on the ability to understand their wants and needs, as well as their communication context, writes SUE BARRETT. Read more »
Use these principles to guide your marketing and PR strategy for the next 12 months – and beyond.

Business
Key marketing and PR predictions for the year ahead

MICHAEL KLING identifies the major social and technological trends that will shape the PR and marketing strategies of businesses large and small in 2021. Read more »

Business
Strategy Survival lessons of the pandemic for business owners

As Australia slowly emerges from the grip of COVID-19, SUE BARRETT reflects on the unavoidable and unexpected challenges of this year – and what business owners can learn about resilience, leadership, and change. Read more »

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