12/07/2021
• Ryan Estis
RYAN ESTIS discusses the most important characteristics in valuable employees who contribute the most to a business’ success.
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12/07/2021
• Barry Urquhart
While many businesses focus on new customer acquisition, BARRY URQUHART extolls the bene ts of re-engaging past shoppers who may have been forgotten.
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01/06/2021
• David Brown
The key to managing a business – and a life – is balance, and that means identifying which tasks to prioritise and which to delegate, or abandon altogether, writes DAVID BROWN.
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31/05/2021
• Denyse Drummond-Dunn
Writing a marketing plan is easy – writing an effective marketing plan can be a much trickier proposition, explains DENYSE DRUMMOND-DUNN, who advises taking a question-based approach to the task.
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04/05/2021
• Rich Kizer and Georganne Bender
Today’s consumers want to feel connected to the businesses they purchase from – and being part of the local community goes a long way towards earning their trust and con dence, write RICH KIZER and GEORGANNE BENDER.
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04/05/2021
• Chris Petersen
A customer’s second purchase with your business is the most critical part of the buying journey – and this should be the focus of your marketing strategy, writes CHRIS PETERSEN.
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08/04/2021
• Simon Dell
Content has always been important in digital marketing, but the landscape has now shifted, writes SIMON DELL, who advises business owners to focus on new ways of communicating online.
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08/04/2021
• Jeannie Walters
Giving attention to the relationship between your business and its customers pays dividends, writes JEANNIE WALTERS, who advises on the simple ways to keep your store in high regard.
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03/03/2021
• Steven Van Belleghem
STEVEN VAN BELLEGHEM examines how the disruptions of 2020 have forced businesses to evolve and accelerated trends within the retail sector.
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03/03/2021
• Rich Kizer and Georganne Bender
There are several retail strategies you can implement to get your slow-moving product out the door, write RICH KIZER and GEORGANNE BENDER.
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03/03/2021
• Barry Urquhart
The economic bounce-back from COVID-19 is well underway, but BARRY URQUHART cautions those who do not heed the permanent changes to the market – and consumers’ expectations.
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27/01/2021
• Reilly Stephens
With a new generation of consumers coming of age and economic power, REILLY STEPHENS advises the ways retailers can appeal to Gen Z without alienating their older customers.
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27/01/2021
• Sue Barrett
Selling and serving customers relies on the ability to understand their wants and needs, as well as their communication context, writes SUE BARRETT.
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27/01/2021
• Michael Kling
MICHAEL KLING identifies the major social and technological trends that will shape the PR and marketing strategies of businesses large and small in 2021.
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30/11/2020
• Peter Bakker
As Australia slowly emerges from the grip of COVID-19, SUE BARRETT reflects on the unavoidable and unexpected challenges of this year – and what business owners can learn about resilience, leadership, and change.
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