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What are some things that AI can’t do that are so critical for humans to focus on?

Business
Can you do what Artificial Intelligence cannot?

Are we overlooking something important? DAVID BROCK considers some of the shortcomings of AI in the world of business. Read more »
AI is your personal sales and marketing consultant. It is an excellent tool for understanding where prospective customers are in their sales research journey, which is your sales funnel. | Source: Shutterstock

Business
Important reasons to rethink your digital marketing

Have you thrown in the towel too early? THOMAS YOUNG discusses the digital marketing revolution. Read more »
In the fast-paced and competitive world of business, innovation is not just a luxury; it’s a necessity. | Source: Shutterstock

Business
A strategic approach to business brainstorming

Are you ready to take your business to the next level? PAUL SLOANE shares a valuable brainstorming exercise. Read more »
Goals provide a sense of direction and aid in gauging success. | Source: Shutterstock

Business
Time to start setting sales goals for the new year

Are you ready for the road ahead? Failing to plan is planning to fail! DONNA ST JEAN CONTI encourages you to enter the new year with a strategy. Read more »
Working yourself to the point of exhaustion can bring down those around you.

Business
Do you need to strive to be the best at your job?

GRAHAM JONES explains why working yourself to the point of exhaustion can bring down those around you. Read more »
In a world where online reviews wield significant influence and have become necessary in decision-making, understanding the nuances of this digital landscape is crucial for businesses and consumers alike.

Business
The consequences of leaving a bad review

Word of mouth spreads faster than ever for today’s retailers. SIMON DELL outlines the impact negative reviews have on businesses. Read more »
Your content plan is the tactical document outlining exactly how you’ll execute your content strategy and who will handle all the tasks. | Source: Auburn Advertising

Business
Designing an effective content marketing strategy for your business

If you don’t plot your strategy in advance, you’re setting yourself up for failure. GARRY GRANT encourages careful planning of your content marketing strategy. Read more »
Over the past 20 years, technology has transformed retail. Mobile phones have become conduits for communication, entertainment, and commerce.

Business
Less science, more art: How to win as a retailer

The science behind retail is always improving. DOUG STEPHENS explains the importance of making a lasting impression on your customers. Read more »
Customer service and customer loyalty go beyond how customers are treated in one-off encounters.

Business
How is your business building customer loyalty?

Will you play the long game with your customers? SUE COCKBURN argues that quality customer service is a marathon, not a sprint. Read more »
Finding your unique intersection begins with a self-assessment of your skills and interests. | Source: Jamey Schrier

Business
How skill interaction can define your business

What sets your business apart from its competitors? DAVID BROWN explains the value of combining skills. Read more »
Any successful AI implementation requires you to have a clear purpose and measurable goal. What do you intend AI to accomplish?

Business
Take customer experience to a new level: Part II

Artificial Intelligence has changed the retail game. JEANNIE WALTERS reveals why it’s important to stay on top of evolving trends. Read more »
Retailers are some of the most resilient people in the world. There is no limit to what you can do when you put your mind to it.

Business
Your business is ready for a marketing makeover: Part III

When did you last reflect on your marketing strategy? GEORGANNE BENDER and RICH KIZER return for the final chapter of this series. Read more »
Getting your stock assortment right is a delicate dance. Yes, holiday classics like festive decorations and timeless gifts are must-haves.

Business
Getting ready for the most important time of year

The holiday period is often crucial for jewellery retailers. DAVID BROWN explains how to put your best foot forward. Read more »
We complain once a minute during a normal conversation. And the more we complain, the more likely we are to continue complaining.

Business
How to break out of a frustrating sales slump

Do you feel like you’re stuck in a rut? RYAN ESTIS explains how you can get back on top. Read more »
Perception can make you, and it can also break you. The perception your price creates can help you or hurt you in several ways.

Business
Pricing is more than numbers: It’s your strategic advantage

Is your business undervaluing itself? Are you too easily influenced by competition? DAVE WAKEMAN examines critical factors to consider when pricing in your jewellery store. Read more »

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