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The peak-end rule, introduced by academics in the 1990s, suggested that people are much more likely to remember a highlight of an event that occurs at either the beginning or the end of a journey.

Business
How do you treat your customers after they leave?

Customers may come and go. JEANNIE WALTERS says that the impression your business leaves on a customer can live forever. Read more »
If you focus on maintaining the desire your customers have to continue a relationship with your business, this will set up the ideal conditions for successful word-of-mouth marketing. | Source: Shutterstock

Business
The keys to word-of-mouth marketing: Part I

Fewer factors influence the success of a jewellery business as much as reputation. DENYSE DRUMMOND-DUNN discusses the secrets to successful word-of-mouth marketing. Read more »
Leaders learn from their staff. It’s one of the most important things they do each day. It gives leaders the information they need to improve things for customers, employees, and sales results. | Source: Freepik

Business
Leadership in business: Look who’s talking!

What does it take to lead a business? DOUG FLEENER discusses the characteristics shared by successful trailblazers in business. Read more »
Your business will have several loyal customers responsible for driving a significant percentage of your sales, and responsible for advocating your business to others. | Source: Freepik

Business
Selling: Everything starts from a solid core

The foundation of every successful jewellery store is a solid core. DAVID BROWN reveals how an understanding of the basic principles of sport can improve your store’s sales. Read more »
Effective sales stories build connections and show your relevance to the buyer. Stories identify the common ground you stand on today and the future destination you can achieve together. | Source: Shutterstock

Business
The art and science of storytelling in sales

Storytelling is so often crucial to a successful sale. RYAN ESTIS explores the importance of understanding a narrative in retailing. Read more »
Strong business leadership is a vital part of every successful company. A team with strong, skilled leadership is more likely to be productive than one without.

Business
Diving deep into the personality traits of great business leaders

What does it mean to be a strong leader in a business setting? DAVID BROWN explores the common traits shared by jewellery industry trendsetters. Read more »
Perception shapes your brand identity and how you're perceived in the market. It influences whether your brand is seen as luxurious, trendy, classic, or unique. | Source: Freepik

Business
Perception is the name of our game

How does the community around your business view your store? DAVE WAKEMAN highlights the importance of perception management. Read more »

Business
Do you stick to the rules?

How do you handle an employee who oversteps the mark? GRAHAM JONES examines the science behind rule breaking and discusses committing ‘own goals’ in business. Read more »
Responding to negative reviews is difficult. Bad reviews hurt and sometimes they can be downright cruel. While it’s natural to get upset about your negative reviews, it’s important not to lose your cool or feel like retaliating. | Source: Freepik

Business
How do you respond to a negative review?

Customers are increasingly relying on online reviews. BRIDGET BROWN says it’s crucial business owners understand how to handle negative feedback. Read more »
Proactive people are often the ones who take initiative. Others may look to proactive individuals as leaders, as they're capable of facilitating success. | Source: iStock

Business
Your business desperately needs you to get proactive!

Business is dominated by those who are forward-thinking. MICHAEL HINSHAW explores the concept of proactive customer engagement. Read more »
Networking is a great way to identify business best practices or industry benchmarks. Learning from what others do is a valuable strategy for all businesses. | Source: iStock

Business
Networking for small business owners is crucial to relationship building

Successful businesses are constructed off the back of fruitful relationships. DAVID BROWN discusses the importance of networking for small business owners. Read more »
Swim against the tide, don't be afraid of being controversial and putting in the hard work, and you will see long term results. | Source: Adobe Stock

Business
Simple ways to improve your selling mindset when you're swimming against the tide

When faced with the challenge of running a jewellery store, it’s easy to fall into a rut. RICH KIZER and GEORGANNE BENDER explore simple fixes for struggling salespeople. Read more »
Social media trends are the name of the game for Gen Z. Product novelty matters to them more than brand names. | Source: Shutterstock

Business
Understanding the consumption habits of young Aussies

Shopping preferences change from generation to generation. SIMON DELL explains the characteristics which define today’s youngest consumers. Read more »
Potential is inherently unknown. Who among us knows what our true potential is? | Source: Shutterstock

Business
It’s time to move on from the myth of ‘potential’

In the jewellery trade, it’s natural for business owners to want to get the most they can out an employee. DALE FURTWENGLER  explains why that’s the wrong approach to leadership. Read more »
To put it in dating terms, everything else was courting the customer. Once the customer decides to buy, it’s like you’ve proposed to them, and they said yes. | Source:Shutterstock

Business
Customer service and dating: they’re not so different!

Looking to improve your customer service technique? Shep Hyken encourages you to learn from your dating experiences. Read more »

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