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The atmosphere tends to put customers in a good mood.

Business
Make the most of local events and the chance to get face-to-face with new customers

Communities often organise street fairs and shopping events, which to the untrained eye, may seem like a waste of time. NANCY GEORGES explains that these events are in fact an excellent chance to expand your business. Read more »

Business
Looking back to make the most of what’s ahead

Sometimes the best way to predict the future when it comes to market change and adaptation is to study the past. BRYAN PEARSON examines the lessons learned in 2021 and how they may impact 2022 as it continues to unfold. Read more »
Utilise root cause analysis and customer journey-mapping.

Business
Prepare your business to face the expected unexpected

2021 was another year of uncertainty for retailers due to the global pandemic. However, despite the challenges, there was still plenty of opportunities to improve your business, and lessons to take into the future, JEANNIE WALTERS explains. Read more »

Business
How to improve and create great retail displays

First impressions are undeniably lasting and in the retail business it can determine whether a customer enters or walks away from your store. Let KIZER AND BENDER share their knowledge to help you sell more. Read more »

Business
The social media platform you should probably quit

Many people believe that social media is the best thing that’s happened to businesses, but that’s not entirely the case. Here’s why BRIDGET BROWN thinks otherwise. Read more »
Metrics don’t mean much if it doesn’t resonate with customers.

Business
Gain inspiration from these marketing gurus

It pays to gain knowledge from experts who excel in their craft, especially in marketing. DENYSE DRUMMOND-DUNN shares nuggets of wisdom from some of today’s renowned marketers. Read more »
Thomas Sabo’s Ocean Vibes collection features vibrant three-dimensional designs that will showcase hand-crafted stone-embellished pieces in dark blue, aquamarine, and white colour gems. Motifs include powerful waves, dolphins and represent the diversity of the ocean.

Business
The journey of Thomas Sabo: Through Turning Tides

The jewellery industry can be a highly-charged and rapidly-evolving market where brands come and go. They start strong, only to fall behind the race as new competitors arrive. Innovation and determination are key factors to survival in a trend driven market. THOMAS SABO has remained resilient. Read more »
  "Sure the pandemic has made it a tough year but we've increased our sales this holiday season. I know it's another 12-months away, but I'm going to review the sales reports and make a plan of attack ahead of time since some of our strategies worked like a dream.”

Business
Christmas and New Year are over, start planning for Christmas and New Year!

You made it through the holiday trading period and might be sighing from relief. But it’s not enough to hope for the best – start planning stock levels now for a successful 2022, writes JOSH STRUTT. Read more »
Puzzled? The key to customer engagement is always experience.

Business
Three steps to creating a great customer experience strategy

The best customer experience strategy encourages a bold vision and takes all staff along for the ride, writes STEVEN VAN BELLEGHEM. Read more »

Business
Reduce customer churn: 5 ways to understand at-risk customers

Oddly enough, customers who are close to ‘leaving’ your business can be very valuable, but only if you know how to recognise them. JEANNIE WALTERS reports Read more »
Psst...Everyone fears failure, but true entrepreneurs predict the future.

Business
The dirty little secret your data isn’t telling you

Market research and data can tell us a great deal. However, TOM MARTIN believes one of the most important things is the ‘why’; and that’s something best left to humans. Read more »
Stay afloat amid the shifting tides of retail with a solid marketing strategy.

Business
Why marketing matters: Building the ark before it rains

BRIDGET BROWN analyses the difference between sales and marketing and explains why small businesses should invest in a strong marketing strategy. Read more »

Business
The existential question facing every retailer today

Retailers must create ‘radical’ value – not just for consumers, but for brands, writes DOUG STEPHENS. Read more »
To ensure your message is heard, follow the principles of repetition.

Business
Repetition makes reputation: How to communicate your message effectively

DONNA ST JEAN CONTI explains the complex psychology behind repetition as a marketing technique and how best to utilise it in your business. Read more »

Business
When less is more: The essentials of customer segmentation

Attracting more customers guarantees higher profits – or does it? DENYSE DRUMMOND-DUNN explains how selling more to fewer people can be a more successful strategy. Read more »

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