06/10/2020
• Rich Kizer and Georganne Bender
The way your business is perceived by potential customers can be the difference between making a sale or losing it to a competitor – and the key to controlling that perception is branding, advise RICH KIZER and GEORGANNE BENDER.
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06/10/2020
• Barry Urquhart
During and post-COVID, consumers have been exhibiting unfamiliar buying patterns. For retailers, it’s a case of same, same, but different – and the approach to marketing should reflect that, says BARRY URQUHART.
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19/05/2020
• David Brown
In the midst of an unprecedented and overwhelming global crisis, DAVID BROWN offers much-needed food for thought as well as practical management tips for retail jewellers.
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28/04/2020
• Arabella Roden • Assistant Editor
The coronavirus crisis has left international businesses as exposed as local ones. ARABELLA RODEN spoke to Roland Lorie, CEO International Gemological Institute, and Avi Levy, president IGI North America, to discuss the global impact of the pandemic on the jewellery industry.
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09/04/2020
• Bri Williams
To increase the effectiveness of your sales techniques, it is critical to understand your customer’s behaviour and thinking, writes BRI WILLIAMS.
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09/04/2020
• Thomas Young
Building buzz around your business can be challenging, writes THOMAS YOUNG, but one of the simplest – and best – ways to market yourself is through your customers.
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09/04/2020
• Brian Jeffrey
Tough trading conditions can bring out the worst in a manager – but they are also an opportunity to show your best leadership qualities, explains BRIAN JEFFREY.
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09/04/2020
• David Brown
There are several simple strategies you can employ to improve your website and thereby improve online sales, writes DAVID BROWN.
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09/04/2020
• Richard Shapiro
One of the most cost-effective ways to improve your business is to focus on repeat sales. RICHARD SHAPIRO explains how to keep customers coming back to your store.
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16/03/2020
• Rich Kizer and Georganne Bender
Don’t be afraid of, or dismiss, your competitors, write RICH KIZER and GEORGANNE BENDER. Instead, ask yourself what you can learn from your retail rivals.
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16/03/2020
• William Comcowich • Contributor
In many businesses, public relations and marketing often operate as separate departments or teams. That structure can lead to a lack of co-ordination and missed opportunities, writes WILLIAM J COMCOWICH.
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06/02/2020
• Emily Sidley
The start of a new year calls for re-evaluation – particularly in tough retail conditions. EMILY SIDLEY advises how to make your PR and marketing strategy more effective in order to reach more potential customers this year.
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06/02/2020
• Brian Walker
Negotiating – or renegotiating – a lease can be a difficult element of retail management. BRIAN WALKER provides advice for bricks-and-mortar retailers looking to reduce their tenancy costs in a shopping centre.
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04/11/2019
• Sue Barrett
In a world facing societal and systemic change, everyone should reorient their thinking towards the pursuit of the common good. SUE BARRETT presents a philosophical approach to business management.
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03/10/2019
• Bernadette McClelland
One of the hardest decisions is to leave the safety of a nine-to-five job. BERNADETTE MCCLELLAND shares her insights into striking out alone and succeeding on one’s own terms.
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