11/05/2022
• Nancy Georges
Communities often organise street fairs and shopping events, which to the untrained eye, may seem like a waste of time. NANCY GEORGES explains that these events are in fact an excellent chance to expand your business.
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11/05/2022
• Bryan Pearson
Sometimes the best way to predict the future when it comes to market change and adaptation is to study the past. BRYAN PEARSON examines the lessons learned in 2021 and how they may impact 2022 as it continues to unfold.
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31/03/2022
• Jeannie Walters
2021 was another year of uncertainty for retailers due to the global pandemic. However, despite the challenges, there was still plenty of opportunities to improve your business, and lessons to take into the future, JEANNIE WALTERS explains.
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31/03/2022
• Rich Kizer and Georganne Bender
First impressions are undeniably lasting and in the retail business it can determine whether a customer enters or walks away from your store. Let KIZER AND BENDER share their knowledge to help you sell more.
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03/03/2022
• Bridget Brown
Many people believe that social media is the best thing that’s happened to businesses, but that’s not entirely the case. Here’s why BRIDGET BROWN thinks otherwise.
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03/03/2022
• Denyse Drummond-Dunn
It pays to gain knowledge from experts who excel in their craft, especially in marketing. DENYSE DRUMMOND-DUNN shares nuggets of wisdom from some of today’s renowned marketers.
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25/02/2022
The jewellery industry can be a highly-charged and rapidly-evolving market where brands come and go. They start strong, only to fall behind the race as new competitors arrive. Innovation and determination are key factors to survival in a trend driven market. THOMAS SABO has remained resilient.
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18/01/2022
• Josh Strutt
You made it through the holiday trading period and might be sighing from relief. But it’s not enough to hope for the best – start planning stock levels now for a successful 2022, writes JOSH STRUTT.
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18/01/2022
• Steven Van Belleghem
The best customer experience strategy encourages a bold vision and takes all staff along for the ride, writes STEVEN VAN BELLEGHEM.
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19/11/2021
• Jeannie Walters
Oddly enough, customers who are close to ‘leaving’ your business can be very valuable, but only if you know how to recognise them. JEANNIE WALTERS reports
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19/11/2021
• Tom Martin
Market research and data can tell us a great deal. However, TOM MARTIN believes one of the most important things is the ‘why’; and that’s something best left to humans.
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16/11/2021
• Bridget Brown
BRIDGET BROWN analyses the difference between sales and marketing and explains why small businesses should invest in a strong marketing strategy.
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16/11/2021
• Doug Stephens
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15/11/2021
• Donna St. Jean Conti
DONNA ST JEAN CONTI explains the complex psychology behind repetition as a marketing technique and how best to utilise it in your business.
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15/11/2021
• Denyse Drummond-Dunn
Attracting more customers guarantees higher profits – or does it? DENYSE DRUMMOND-DUNN explains how selling more to fewer people can be a more successful strategy.
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