08/03/2024
• David Brown
What’s the difference between product and staff training? DAVID BROWN explains the crucial distinction between two essential elements of retail.
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08/03/2024
• Dale Furtwengler
It’s human nature to make presumptions, but they can end in disaster. DALE FURTWENGLER explains how you can avoid making mistakes with self-reflection.
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08/03/2024
• Denyse Drummond-Dunn
Marketing campaigns are rarely successful without a thorough understanding of the target audience. DENYSE DRUMMOND DUNN asks an important question – how well do you know your customers?
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08/03/2024
• Simon Dell
What is a social media algorithm, and how does it affect your business? SIMON DELL breaks down the fundamentals of social media marketing.
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08/03/2024
• Ryan Estis
It’s been said that trust, not money, is the currency of business and life. RYAN ESTIS details an effective strategy to improve trust within your business.
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14/02/2024
• Beth Walker
There are so many marketing strategies and so little time. BETH WALKER offers advice on where to begin your marketing strategy.
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14/02/2024
• Malcolm Scrymgeour
If you don’t stand for something, you’ll fall for anything. MALCOLM SCRYMGEOUR asks an important question – what is your purpose?
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14/02/2024
• Jeannie Walters
Most businesses believe they offer customers a quality experience. JEANNIE WALTERS encourages you to question how true that is.
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14/02/2024
• Graham Jones
Looking on the bright side of life is pleasant. GRAHAM JONES explains how unrealistic positivity can harm your business.
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14/11/2023
What lessons did we learn from the pandemic? MALCOLM SCRYMGEOUR reviews the current climate for Australian jewellery retailers.
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14/11/2023
• Shep Hyken
Your business doesn’t always need to go ‘above and beyond’ to succeed. SHEP HYKEN discusses managing customer expectations.
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14/11/2023
• Simon Dell
How can your business make the most of the opportunities the internet presents? SIMON DELL explains the fundamentals of a successful digital marketing strategy.
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05/10/2023
• David Brown
Are you ready to make the most of the busiest stretch? DAVID BROWN encourages you to be well-prepared for the holiday trading period.
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05/10/2023
• Anastasia Lloyd-Wallis
The COVID-19 pandemic has had a lasting impact on retail. ANASTASIA LLOYD-WALLS details the future habits of consumers.
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05/10/2023
• David Brock
When something goes wrong, our first move is usually to assign blame. DAVID BROCK urges you to reconsider how you view failure as it relates to your jewellery store.
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